Skin care company Dove is speaking out on the issue of “fake beauty” being promoted in photographs through Photoshopping. Rather than address the issue directly at first, the company decided to speak out directly to those responsible for “fake” images by doing some clever guerrilla marketing. It essentially pranked retouchers through the Web by releasing a fake Photoshop beauty Action that undoes manipulation rather than creates it.
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Dutch photographers Anuschka Blommers and Niels Schumm shot a series of photographs for a Dove ad campaign that uses the Thatcher effect for some stealthy creepiness. The effect is created by flipping a portrait upside down while keeping the eyes and/or mouth right side up. The human brain has a difficult time detecting these subtle “local” changes, and the portraits may look normal until you see them flipped. Try turning your monitor or head to look at these images upside down.
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