direction

Hasselblad is a legendary brand name in the photo industry, but over the past few years the company has taken a hit in the eyes of some photographers by choosing to sell luxury, rebranded versions of Sony cameras. Starting with the Lunar back in 2012, Hasselblad made a habit of taking a popular Sony camera, redesigning the body with luxury materials, and then selling the "new camera" for multiples of the original price.

But things are going to be different moving forward: Hasselblad is saying that it will no longer be spitting out rebadged Sony cameras in the future.

For its 2010 lookbook, Swedish fashion brand Courtrai Apparel created some gravity-defying shots of a guy floating in a featureless room. Rather than use fancy computer trickery, they used the same perspective trick as the Carl Kleiner project we shared a couple days ago.