Posts Tagged ‘designers’

Guess What the Shape of Sony Alpha DSLRs Was Inspired By? A Sock!

Guess What the Shape of Sony Alpha DSLRs Was Inspired By? A Sock! SOCK mini

In interviews published on Sony’s website, the company’s designers talk about how its latest DSLRs are based on a styling technique called “Tensile Skin”, in which sharp lines and curved surfaces giving a “natural sense of tension”. What’s interesting is the tool they used to explore this idea: an ordinary sock. Art director Takuya Niitsu says,

What helped me explore this idea was an ordinary sock. As soon as I stretched the sock over our structural mock-up, it transformed the jumble of blocks into a coherent, sculptural unit. It looked fresh, and the jutting edges resonated nicely with the gentle contours. Although this unified whole could be called “monoform,” it was hardly monotonous, and there was a pleasant sense of tension. I knew that following this approach would lead us to the new shape for Alpha SLRs.

Discoveries in a new approach to design (via sonyalpharumors)

Designer Behind the Kodak Baby Brownie Honored in US Stamp

Designer Behind the Kodak Baby Brownie Honored in US Stamp stamp

The USPS has unveiled a new set of stamps called “Pioneers of American Industrial Design” that honors 12 of the most influential American industrial designers of the 20th century, and one of them is Walter Dorwin Teague:

Known as the “dean of industrial design,” Walter Dorwin Teague believed that good artistic design fit both form and function into a single aesthetic package. During his career-long collaboration with Eastman Kodak Company, he designed several popular cameras, including the 1934 “Baby Brownie” (shown on the stamp). [#]

Besides designing cameras for Kodak for 30 years, Teague also worked for the likes of Boeing and Texaco, becoming one of the most prolific industrial designers in US history.

Pioneers of American Industrial Design (via Popular Photography)