Posts Tagged ‘dentsulondon’

Music Video Made with Timelapse and 3D Light Painted Words

After photographer Ross Ching came across Dentsu London’s creative 3D light painting technique with an iPad, he decided to give it a try, combining it with timelapse photography to make a music video for “I’ll Try Anything Once” by The Strokes (seen above). The app he used was Holographium, which you can pick up for $5 from the app store.
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Making Paint Dance in Slow Motion Using Sound Waves

Dentsu London, the same ad agency that recently experimented with iPad light-painting, was recently hired by Canon to create a commercial for the Canon Pixma line of printers. They decided to create super close-up and super slow-mo shots of paint dancing by using sound, and created a rig that spins around the paint super fast to create a sense of motion as they shoot at 5000 fps. As you’ll see from the video, this is a great idea for still photos as well.

The resulting commercial can be seen at the end of the video. It’s stunning.

(via f stoppers)

Amazingly Creative 3D Light Painting Technique Using an iPad

This video will blow your mind. We’ve all seen light-painting photos and stop-motion animations created with those photos, but marketing agency Dentsu London figured out how to take light painting a step further using an iPad.

By using all sorts of crazy computer modeling and animation techniques, they figured out how to create 3D light-paintings by playing a “CAT-scan” style animation on the iPad while sweeping the iPad through the air. By repeatedly doing this kind of sweeping with various 3D models, they were able to create 3D light painting stop-motion animations. Here’s how they explain it:

We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

Prepare to be amazed.

A big thanks to Jim Goldstein for the tip!