Remember Danny Cohen? He’s the photographer who plastered a 43-foot banner onto a bridge in an effort to become David LaChapelle’s photo assistant. He recently came up with another creative photographer promo, this time in the form of a pop-up card.
When opened, the card shows Cohen shooting a portrait of a polar bear-riding general in a makeshift studio in the arctic… That’s pretty win, if you ask us.
Photographer Danny Cohen does things a little differently than most. Wanting to work for photographer David LaChapelle, Cohen eschewed all the boring old methods of self-promotion and opted to plaster a 43-foot sign on a bridge in Melbourne the night before LaChapelle was scheduled to shoot there. The banner read “ATTN: DAVID LACHAPELLE I WANT TO BE YOUR ASSISTANT .COM”.
Cohen received a call from LaChapelle within an hour of the renowned photographer seeing the banner.
iwanttobeyourassistant.com (via A Photography Blog)