Sigma made a bold move with its SD1 DSLR camera last month, slashing $6,400 off the camera’s list price to drop it from $9,700 to $3,300. The “street” price — how much the camera is actually priced in stores — fell from $6,900 to $2,300. If you thought customers who had purchased at the high price had been betrayed, think again: Sigma is rewarding those customers handsomely for their loyalty. Early adopters will receive 40 reward points through the “SD1 Point Support Program” that can be redeemed for ¥400,000 in Sigma gear — that’s $4,800 in new gear for a $4,600 price drop! This only applies to customers who purchased the SD1 at full price before February 23rd, and you’ll need to contact Sigma directly to claim your rewards.
(via Sigma via DPreview via PopPhoto)
Here’s another sign of the changing times: so many camera shoppers are turning to the Internet for deals that some cameras shops are now charging fees for customers who want to test out their cameras. The Daily Telegraph writes,
Camera House Caringbah owner Craig Mackenzie charges a $30 “explanation fee” to customers looking to test out his high-end cameras.”I’ve got to pick the people who won’t screw me over,” Mr Mackenzie said.
“If I pick the wrong one, he’ll waste half an hour of my time and will then ask me to write it all down.”
A survey conducted by the paper of more than 1000 people also revealed that 61% had tried out products in local stores before actually buying them online, and half of those people had done so more than five times.
(via Daily Telegraph via Sydney Morning Herald)
Image credit: Camera Store by Helga’s Lobster Stew