A new client walked into my studio with her three little children, the eldest of which had a session. The little girl was all dressed-up, but very traditionally, so after conferring with mom, we began the session. And it was one of those sessions where everything went right. Happy child, great expressions, and yet, mom was hovering, straightening an already straight bow, smoothing invisible wrinkles in her daughter’s tights, “fixing” tiny details, some of which weren’t even in the frame.
A study conducted by market research firm J.D. Power and Associates has found that “Nikon Pro Series” DSLRs rank highest in customer satisfaction. The company surveyed 4,500 verified online DSLR buyers to find out their satisfaction across five factors: image quality, durability, features, ease of use, and responsiveness.
The Nikon Pro Series ranks highest in online buyer satisfaction with a score of 914. The Nikon Pro Series performs particularly well in shutter speed/lag time, durability and reliability and ease of operation. The Canon Mark-Series follows in the rankings with a score of 909, and performs particularly well in performance and picture quality. The Canon D-Series and Nikon D-Series rank third in a tie, each with a score of 889.
Overall, customers were most satisfied with image quality but least satisfied with durability and responsiveness.
Customer: Hi, I am looking for a Canon lens.
Shopkeeper: Certainly, which one specifically or what’s the purpose?
Customer: I am looking for a lens that can shoot pictures with sharp foreground objects and sharp background objects.
Shopkeeper: Right, you mean a lens that is good for close-ups and landscape?
Customer: Well, not exactly, I want a lens to shoot pictures that everything is in not blurry, especially not those blurry backgrounds with people.
Customer: Should I buy the 70-200 2.8 IS II? What do you think I should buy?
Shopkeeper: I think you should buy a photography book first.
The shopkeeper proceeded to show the customer a photography book, but he decided to leave.