Posts Tagged ‘coorsbeer’

The Impossible Project’s COOL Instant Film Takes a Cue from Coors Beer

You wouldn’t think the world of instant film could learn much from the world of beer — and on most counts you’d be right — but in this particular case, a little bit of Coors inspiration may have played a role in The Impossible Projects new line of COOL Polaroid films. The specialty instant film, part of The Impossible Project’s Spring 2012 line, are kept in a temperature-sensitive package. In order to maintain its shelf life, the packaging will warn you when you’re storing it in too warm an environment by displaying the message “Keep Me Cool.”
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