Posts Tagged ‘commercial’

Nokia Claims the Lumia 1020 is ‘The First Smartphone to Put the Camera First’

A few months ago, an Apple commercial touted the iPhone as “the world’s most popular camera.” Nokia’s new ad for the Lumia 1020 takes a less statistical approach: the company is admitting that the 41-megapixel behemoth is first a camera, and then a phone. Read more…

How Commercial Photography is Like Dungeons & Dragons

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It was inevitable, I suppose. My paladin’s +2 plate armor had cracked. That is, my buddy Alex’s barbarian character had hit my character with a stroke of such raw power that even my eternally sunny disposition was clouded with rage. I mean, how dare he?! What a creep! I couldn’t wait to get back at him with my Backstabbing Ring of…umm… Backstabbery.

In fact, I was right in the middle of throwing a twenty-sided die across the table at Alex, and maybe even stomping my foot in disgust, when I realized a horrible truth: oh, man, I was actually having fun!
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Yahoo Sets Out to Spread the Word About the New Flickr With a TV Commercial

Yahoo’s recent Flickr redesign has been met with mixed reviews. After the release, a large number of users took to the Flickr Help forum and tore into everything from the look and feel to the team responsible.

General opinion at Yahoo, however, is that this is a just a small subset (albeit a very vocal one) of users, and the company is displaying its commitment to the new Flickr with the first ever (to our knowledge) Flickr TV commercial. Read more…

Agency Films First Underwater Time Slice in South Africa for Mineral Water Ad

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Portugal’s Krypton Films, in collaboration with production company Moonlighting and marine support company Frog Squad, recently succeeded in filming what they claim to be South Africa’s first ever underwater time slice for an Aqua Das Pedras mineral water commercial. Read more…

BTS: The Rolls Royce Wraith Launch Film and the Largest DSLR Array in Europe

In order to shoot the best Rolls Royce Wraith launch film possible, Angus Elliott and company pulled out all of the stops. In addition to using some very nice video cameras and all-around great filmmaking, they also wanted to shoot a bullet time sequence, for which they set up a 100 DSLR array. By their reckoning, that’s the largest DSLR array shot in Europe.

Fortunately, filmmaker Jack Flynn was there to capture the process in action, and in the video above he gives us a behind the scenes peek at the making of the Rolls Royce Wraith launch video. Read more…

Nokia Teases Next Lumia’s Photo Powers, Shows Large Lens and Serious Flash

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Last Friday, Nokia launched its new Lumia 928 smartphone that has a strong emphasis on photography. The device features PureView technology, optical image stabilization, a Carl Zeiss lens, and a xenon flash.

It was exciting news for photo-lovin’ Nokia fans, but sit tight: there’s more to come. Nokia will reportedly have a major launch event tomorrow to unveil a phone that has some serious photography chops.
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New Apple Commercial Touts the iPhone as the World’s Most Popular Camera

Here’s a new iPhone commercial Apple just released today on its website and on YouTube. It’s a 1-minute-long spot that focuses on how the iPhone has shaken up the world of casual photography by becoming the world’s most popular camera.
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Canon’s “Super Soccer Kids” Ad Jumps On the Cute Child Commercial Fad

The video above is a commercial Canon is running over in Japan to promote its new Kiss X7/Rebel SL1, the world’s smallest and lightest DSLR. It shows how the camera is perfect for soccer moms who would like to capture action shots of their “super soccer kids.”
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Fujifilm Shows Off Chicken Head Image Stabilization in Commercial

Back in 2010, we humorously reported that chickens have image stabilized heads. Some people took the idea further, turning chickens into organic Steadicams and doing further research into the subject.

Now Fujifilm has gone and turned that funny property of chickens (and certain other animals as well) into a humorous TV spot. The ad above is meant to promote the image stabilization powers of the Fujifilm X-S1 bridge camera. We delved deeper into the science behind this (called the “vestibulo-ocular reflex”) last year in this post.


Thanks for sending in the tip, Eddy!

God Made A Photographer: A Spoof of the Chrysler Super Bowl Commercial

Chrysler hit a home run this past Super Bowl with its photographic “God Made a Farmer” commercial… so let the spoofs begin. Photo backup service Mosaic create the parody above titled “God Made a Photographer.”
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