Posts Tagged ‘commercial’

Nokia Teases Next Lumia’s Photo Powers, Shows Large Lens and Serious Flash

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Last Friday, Nokia launched its new Lumia 928 smartphone that has a strong emphasis on photography. The device features PureView technology, optical image stabilization, a Carl Zeiss lens, and a xenon flash.

It was exciting news for photo-lovin’ Nokia fans, but sit tight: there’s more to come. Nokia will reportedly have a major launch event tomorrow to unveil a phone that has some serious photography chops.
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New Apple Commercial Touts the iPhone as the World’s Most Popular Camera

Here’s a new iPhone commercial Apple just released today on its website and on YouTube. It’s a 1-minute-long spot that focuses on how the iPhone has shaken up the world of casual photography by becoming the world’s most popular camera.
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Canon’s “Super Soccer Kids” Ad Jumps On the Cute Child Commercial Fad

The video above is a commercial Canon is running over in Japan to promote its new Kiss X7/Rebel SL1, the world’s smallest and lightest DSLR. It shows how the camera is perfect for soccer moms who would like to capture action shots of their “super soccer kids.”
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Fujifilm Shows Off Chicken Head Image Stabilization in Commercial

Back in 2010, we humorously reported that chickens have image stabilized heads. Some people took the idea further, turning chickens into organic Steadicams and doing further research into the subject.

Now Fujifilm has gone and turned that funny property of chickens (and certain other animals as well) into a humorous TV spot. The ad above is meant to promote the image stabilization powers of the Fujifilm X-S1 bridge camera. We delved deeper into the science behind this (called the “vestibulo-ocular reflex”) last year in this post.


Thanks for sending in the tip, Eddy!

God Made A Photographer: A Spoof of the Chrysler Super Bowl Commercial

Chrysler hit a home run this past Super Bowl with its photographic “God Made a Farmer” commercial… so let the spoofs begin. Photo backup service Mosaic create the parody above titled “God Made a Photographer.”
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Portland Now Charging Photographers for Use of Iconic City Sign

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Drive across the west end of the Burnside Bridge in Portland, Oregon, and you’re bound to see the iconic Portland, Oregon sign, commonly known as the “White Stag sign.” It’s an oft-photographed sign that was named a historic landmark back in 1977.

If you were planning on featuring it in a photo shoot, however, you’ll now want to bring your checkbook in addition to your camera — the city of Portland is now charging fees for anyone who would like to use images of the sign commercially.
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A Closer Look at Chrysler’s “God Made a Farmer” Super Bowl Commercial

As we wrote this past Monday, Chrysler scored a major advertising win during the Super Bowl with the commercial above, titled “Farmer.” It’s a simple photo slideshow with Paul Harvey’s “So God Made a Farmer” speech playing in the background.

Despite its simplicity, it has become one of the most talked about ads over the past week, and now new details are emerging regarding its creation.
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Chrysler’s Ram Super Bowl Commercial Composed Entirely of Photos

One of standout commercials during the Super Bowl yesterday was the above ad by Chrysler promoting its Ram line of trucks. The 2-minute ad pays tribute to farmers across the nation, and is composed entirely of photographs showing various facets of the farming industry.

In the background is a famous speech given by radio broadcaster Paul Harvey during the 1978 Future Farmers of America convention, titled “So God Made a Farmer.”
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Funny Canon Commercial Shows What Photogs Will Do for the Perfect Shot

If you were watching the Thanksgiving Day NFL football games on TV today, you may have seen the above commercial promoting the Canon Rebel T4i entry-level DSLR. It’s a humorous ad that asks “When was the last time something inspired you to be creative?” and shows a number of photographers putting themselves in uncomfortable (and unsafe) situations in order to capture the photograph they have in their minds eye.
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Commercial Features Water Drops Frozen With Sound and the Camera’s Frame Rate

Earlier this year, we shared a crazy example of how you can make water drops look like they’re frozen in midair simply by passing the water over a speaker and using sound vibrations to sync the drops with the frame rate of your camera. Well, Japan’s largest music channel, Space Shower TV, has taken the idea and turned it into clever commercial. What you see above is ordinary footage using this trick — there’s no fancy CGI trickery, reversal during post, or high-speed camera footage involved.
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