Posts Tagged ‘commercial’

Humor: Chicken-Based Image Stabilizing Rig Delivers Super-Steady Results

Optical image stabilization is all about keeping the camera still even as the housing shakes or otherwise moves around. And when it comes to stabilization in nature, few creatures are as good at keeping their camera (read: head) perfectly still as the chicken.

So why not strap a camera onto a chicken’s head and turn the guy (or gal) into a fowl-stabilized action cam!? Why, no reason at all! Read more…

Nokia Syncs Flashes with the Lumia 1020 for Full-On Professional Studio Shoot

As the battle for cameraphone supremacy rages on, companies want to win over amateur and professional shooters alike. That’s not to say that Nokia or Apple expects you to replace your SLR with a Lumia 1020 or iPhone 5S, but they would probably love to claim that “most professional photographers use our phone.”

To that effect, Nokia has put together this video showing how its own camera expert Ari Partinen managed to pull off a real studio portrait shoot using only the Lumia 1020 and some synced external flashes. Read more…

Kodak to Exit Bankruptcy, Will Emerge as a Commercial Printing Company

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It seems we’re entering into the final chapter of the Kodak Bankruptcy epic. After filing for chapter 11 bankruptcy in January or 2012, the ex-camera company’s final plan to exit bankruptcy received court approval on Monday. What emerges from the ashes, however, will be a company that does zero business with consumers directly. Read more…

An Interview with Photographer Zhang Jingna

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Chances are you may, at some point or another, have seen New York-based photographer Zhang Jingna‘s work in your daily lives. Her work has appeared in Photo Vogue, Elle, and Harper’s Bazaar print media, and her commercial clients include popular that include: Wacom, TRESemmé, Mercedes-Benz, and even Canon.

Jingna was born in the People’s Republic of China in 1988, and before she found herself shooting cameras professionally, she was shooting air rifles for the Singapore national team. Years later, she’s going strong and making remarkable imagery.
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Nokia Claims the Lumia 1020 is ‘The First Smartphone to Put the Camera First’

A few months ago, an Apple commercial touted the iPhone as “the world’s most popular camera.” Nokia’s new ad for the Lumia 1020 takes a less statistical approach: the company is admitting that the 41-megapixel behemoth is first a camera, and then a phone. Read more…

How Commercial Photography is Like Dungeons & Dragons

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It was inevitable, I suppose. My paladin’s +2 plate armor had cracked. That is, my buddy Alex’s barbarian character had hit my character with a stroke of such raw power that even my eternally sunny disposition was clouded with rage. I mean, how dare he?! What a creep! I couldn’t wait to get back at him with my Backstabbing Ring of…umm… Backstabbery.

In fact, I was right in the middle of throwing a twenty-sided die across the table at Alex, and maybe even stomping my foot in disgust, when I realized a horrible truth: oh, man, I was actually having fun!
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Yahoo Sets Out to Spread the Word About the New Flickr With a TV Commercial

Yahoo’s recent Flickr redesign has been met with mixed reviews. After the release, a large number of users took to the Flickr Help forum and tore into everything from the look and feel to the team responsible.

General opinion at Yahoo, however, is that this is a just a small subset (albeit a very vocal one) of users, and the company is displaying its commitment to the new Flickr with the first ever (to our knowledge) Flickr TV commercial. Read more…

Agency Films First Underwater Time Slice in South Africa for Mineral Water Ad

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Portugal’s Krypton Films, in collaboration with production company Moonlighting and marine support company Frog Squad, recently succeeded in filming what they claim to be South Africa’s first ever underwater time slice for an Aqua Das Pedras mineral water commercial. Read more…

BTS: The Rolls Royce Wraith Launch Film and the Largest DSLR Array in Europe

In order to shoot the best Rolls Royce Wraith launch film possible, Angus Elliott and company pulled out all of the stops. In addition to using some very nice video cameras and all-around great filmmaking, they also wanted to shoot a bullet time sequence, for which they set up a 100 DSLR array. By their reckoning, that’s the largest DSLR array shot in Europe.

Fortunately, filmmaker Jack Flynn was there to capture the process in action, and in the video above he gives us a behind the scenes peek at the making of the Rolls Royce Wraith launch video. Read more…

Nokia Teases Next Lumia’s Photo Powers, Shows Large Lens and Serious Flash

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Last Friday, Nokia launched its new Lumia 928 smartphone that has a strong emphasis on photography. The device features PureView technology, optical image stabilization, a Carl Zeiss lens, and a xenon flash.

It was exciting news for photo-lovin’ Nokia fans, but sit tight: there’s more to come. Nokia will reportedly have a major launch event tomorrow to unveil a phone that has some serious photography chops.
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