Posts Tagged ‘commercial’

New Apple Ad Touts the iPad as a Creative Powerhouse, Inspires Artists Everywhere

Say what you will about Apple — and there are many people who have a lot of not-so-nice things to say — but the company knows how to put together an ad. From the funny Mac vs. PC commercials of old to this year’s Christmas advertisement that brought many to tears, Steve Jobs vision of standing at the intersection of liberal arts and technology is often brought to life by these ads.

Apple’s newest commercial gives the iPad the same treatment — showing the gadget being used for everything from photography to filmmaking while a monologue about poetry from the movie Dead Poets Society inspires you into a creative frenzy. Read more…

Slow-Motion Masterpiece Captures Bags of Spices Exploding in Time with Music

It’s only January 11th, and we’ve already found a piece of slow-motion cinematography that might just remain our favorite of 2014. Created as a commercial for Schwartz Flavour Shots, this slow-motion video dubbed “The Sound of Taste” is a beautiful combination of cinematography and pyrotechnics that creates what filmmaker Chris Cairns calls “an audiovisual feast.” Read more…

BTS: How the Sony Skydive Lens Change Ad Was Filmed… and No It Wasn’t Fake

There’s no doubt the ubiquity of fake and mis-reported content on the Internet has turned many of us into big-time skeptics. Whenever we see something that seems incredible or outlandish, our knee-jerk reaction is to call it fake and begin searching for evidence of that fact, using our confirmation bias as a guide.

One video that elicited such a response from many of the people that saw it was this recent Sony ad that showed an a7R lens change happening in mid-air during a skydive. Read more…

Christmas Ad Combines Stop Motion and Hand Drawn Animation to Melt Your Heart

Each year, UK retailer John Lewis releases a touching, moving and otherwise awesome Christmas advertisement that manages to moisten our eyes and get us in the Holiday spirit like none other.

Doing this requires that they constantly re-evaluate their approach and come up with new and creative ways to inspire and endear viewers to their message, and this year, that meant taking a step back and using animation techniques that’ll hit you right in the nostalgia bone: hand drawing and stop-motion. Read more…

Creative Paper Company Ad Brings Tissue Paper Animals to Life Through Stop Motion

Here’s something really cool and creative for you to watch as you’re getting ready for TGIF. The video above, a commercial for Japanese paper company Nepia, is one of the more inventive and probably difficult to create stop motion animations we’ve run across. Read more…

Two-Minute Mind-Bending Demonstration of Perspective Anamorphosis

Anamorphosis is a technique you’ve probably seen used many times, even if you never knew what it was called. It’s the projection technique that sidewalk artists use to make it seem like their drawings are three-dimensional when viewed from a specific angle.

And if you want a perfect example of this technique in action, look no further than the video above: a commercial for Ray-Ban sunglasses… although you’d never have been able to tell if we hadn’t told you. Read more…

Blast from the Past: Vintage Commercial for the Nimslo 35mm 3D Camera

Sure, the 1980s isn’t quite so far in the past as, say, the first photo, but the commercial above is classic nonetheless. It shows off the Nimslo 35mm 3D camera, the first consumer level 3D lenticular camera of the 80s and, if you believe the commercial, “the most important new camera of your lifetime.” Read more…

Humor: Chicken-Based Image Stabilizing Rig Delivers Super-Steady Results

Optical image stabilization is all about keeping the camera still even as the housing shakes or otherwise moves around. And when it comes to stabilization in nature, few creatures are as good at keeping their camera (read: head) perfectly still as the chicken.

So why not strap a camera onto a chicken’s head and turn the guy (or gal) into a fowl-stabilized action cam!? Why, no reason at all! Read more…

Nokia Syncs Flashes with the Lumia 1020 for Full-On Professional Studio Shoot

As the battle for cameraphone supremacy rages on, companies want to win over amateur and professional shooters alike. That’s not to say that Nokia or Apple expects you to replace your SLR with a Lumia 1020 or iPhone 5S, but they would probably love to claim that “most professional photographers use our phone.”

To that effect, Nokia has put together this video showing how its own camera expert Ari Partinen managed to pull off a real studio portrait shoot using only the Lumia 1020 and some synced external flashes. Read more…

Kodak to Exit Bankruptcy, Will Emerge as a Commercial Printing Company

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It seems we’re entering into the final chapter of the Kodak Bankruptcy epic. After filing for chapter 11 bankruptcy in January or 2012, the ex-camera company’s final plan to exit bankruptcy received court approval on Monday. What emerges from the ashes, however, will be a company that does zero business with consumers directly. Read more…