commercial

For a recent project, I was tasked with creating hero images for a cosmetic brand. They commissioned me to work on several different shots for a range of nail polishes they are looking to market. I was put in charge of coming up with the creative angle and had the freedom to explore and execute the final result. The client was open to any suggestions or ideas, and I had fun putting it all together.

The V-flat is a common tool used by portrait photographers, but it has historically been a do-it-yourself product everyone builds for themselves. A new company called V-Flat World just changed that with the launch of its commercial foldable V-flats geared toward professional portrait photographers.

Snapchat ran its first TV commercial this past weekend. As you can see in the 60-second video above, the company is trying to sell itself to a wider audience as "A New Kind of Camera."

Artist agent Andrea Stern of Stern Rep. is a seasoned and celebrated commercial agent with over 20 years experience representing photographers in the product, automotive, and lifestyle industries among others.

It's not a new feature, but today Apple has released a new cinematic commercial for its 'Memories' feature of the Photos app on iOS devices. It's poignant look at the power of photography in helping us enjoy memories.

Photo artist Erik Johansson was commissioned by Clinea, a Swiss company leading in the field of psychiatry and psychotherapy, to create something a little different. Johansson shot the images in Prague and Austria this year, creating beautiful photo manipulations that capture the essence of such a company.

This incredibly creative ad from Gatorade uses a "liquid printer" and precision-timed strobe photography to create a stop-motion athlete from drops of water. What’s more, it was created entirely in-camera, according to the company.

In this critical look at photographer Ryan McGinley’s recent photo shoot with Brad Pitt, photographer Ian Wong examines why he believes McGinley’s style is just not suited to celebrity portraiture work—an insightful look at what works (and what doesn't) in pop culture photography.

This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to “Live for the Story”, and rather curiously does not prominently feature a camera at all.

Step aside awesome Microsoft Surface Studio commercial, this new paint ad is officially the coolest use of robotic filming techniques and practical effects we have ever seen. As you watch this video, keep in mind: none of this is CGI.

Buying a car is a stressful, time-consuming task for the average American. So when I was asked to create imagery that shows the fun, functionality and ease of purchasing a car in the digital age by Edmunds, it was a tall order to say the least.

An advertising agency recently approached me about shooting photos for a transportation industry company. They had the idea of forming different modes of transportation (e.g. car, boat, motorcycle and truck) out of the bodies of the workers.

Heads up: if you fly a camera drone commercially, the FAA's new rules just went into effect. Announced back in June 2016, the rules govern how small commercial drones must be operated.

Photographer Karl Taylor made this 7-minute walkthrough video after people asked about his lighting setup for a commercial studio portrait he shot and posted to Facebook.

If you often take pictures with a "small-capacity" 16GB iPhone, one thing you may often experience is the dreaded popup that tells you you've run out of storage space. It's particularly painful when the popup appears while you're trying to capture a special moment. This 1-minute ad shows that Google feels your pain.

My name is Dana Neibert, and I'm an advertising photographer based in Coronado, California. I recently shot a series of portraits of Flo from Progressive Insurance. Here's a look at the project.

Making food look appealing on camera is no easy task. For still photos, food photographers use all kinds of tricks and non-food products to make food look beautiful and tasty. Similar hacks exist for capturing food on video. In its new ad above, Carl's Jr. decided to go the easy route instead of using those techniques.

Bill Cahill is a commercial photographer based in New York and Los Angeles who specializes in capturing liquids in motion. He was recently commissioned to shoot an ad campaign for Peet's Coffee. The 11-minute video above offers a behind-the-scenes look at not only this specific project, but Cahill's career journey as well.

Swiss International Air Lines, the flag carrier airline of Switzerland, just released this 5-minute short film titled "The people behind SWISS." It's a look at the work done by over 100 of the company's 8,000+ employees spread across 30 different divisions, and how their efforts all come together for the service provided to passengers.

The video was created by director Kevin Blanc, the founder of the Zürich-based LAUSCHSICHT. Over 20 hours of footage was captured in 4K with the new $16,000 Canon C300 Mark II camcorder and edited down for the 5-minute final product.

Here's a 1-minute stop-motion commercial Karen X. Cheng recently produced and directed for Totspot, a resale shopping app for kids clothes. Cheng also documented the production process in order to show "how painstakingly laborious" stop motion photography is.

Here’s a touching 45-second video by ifolor, a photo printing company based in …

Los Angeles-based photographer Dave Hill was recently commissioned to shoot a print campaign for the 2015 Jeep Wrangler. He ended up doing most of the shoot on 35mm film after doing some test shots on digital.

The 10-minute video above is a behind-the-scenes look at how the photos were made.

Back in the 1970s, Olympus launched an advertising campaign for its Trip 35 35mm compact camera that featured renowned British photographer David Bailey. The 46-second commercial above is one of the ads that was aired: it depicted the popular racing driver James Hunt being confused for Bailey because of the Trip 35 he was shooting with.

Cinematographer Abraham Joffe of Untitled Film Works made this 3-minute short film for …

Here’s a new 1-minute commercial that’s one part poignant and one part humor, going to great lengths to preach …

There was a time in which anyone who could light a photo well was of value, but those people are of no value anymore, says artist rep Maren Levinson. In the 5-minute interview above, Levinson offers some great insights into how the photography industry has changed over the past several years and what photographers need to do to stay relevant and needed.

Here’s a brilliant 45-second commercial that shows what expectation versus reality is like when buying a fancy new camera.

Photographer Jason Lanier is on a mission to end "discrimination against photographers." He just posted the video above showing two encounters he recently had with law enforcement while doing a photo shoot in San Francisco. In both cases, the officials noticed his "nice" camera and high-end equipment and questioned him to see if he was shooting commercially without a proper permit (which can cost hundreds of dollars).

Apple aired a new iPad commercial during the Oscars ceremony last night. The ad touts the iPad as a tool that anyone can use for creating films. What viewers may not have known while watching the spot, however, was that the commercial itself was filmed entirely on an iPad.

The FAA has confirmed a leak that emerged this past weekend by officially unveiling its proposed set of rules governing commercial drone flights. The guidelines are more lax than many people feared, and they represent a huge step toward the legalization of commercial drone flights -- including for aerial photography purposes.

Never in my wildest dreams did I think I would begin 2015 by shooting a Super Bowl commercial. Even further removed from the unlikeliness of shooting said commercial is... well... shooting said commercial in seven images. Not seven scenarios or seven videos -- seven photos.

A common feature of first person shooter video games is an instant replay that pops up every time your character is killed, showing you exactly how you met your demise. Above is a new ad for Call of Duty: Advanced Warfare that features Randal Higgins, the imaginary cameraman behind the game's "KillCam". (Warning: There's some strong language).

This September, Airbus took to the skies to capture photos of five of its massive test and development A350–900s. The photo shoot was meant to celebrate the certification of the company’s latest twin-engine, wide-body jetliner.

It was also probably one of the most expensive photo shoots we’ve ever come across.

The FAA has been working on a set of regulations for commercial drone use for months now, and according to the most recent reports, the results of all that work are some extremely strict rules that include requiring a full-blown pilot's license if you intend to sell what you're capturing.

Have you ever wondered what a multi-decade time-lapse of your living room would look like? Well, we don’t exactly have one to share with you, but what we do have is this clever advertisement from Dutch company Philips that tries to imagine what that might be like.

How many different ways can you capture a car on camera? That's what Toyota's marketing team sat down and brainstormed last year when planning a commercial for the 2014 Toyota Corolla.

The 1-minute ad they came up with (it aired late last year) attempts to use every trick in the book.