Posts Tagged ‘commercial’

Using Body Painted Models to Create and Photograph a Fiat 500c Abarth

Editor’s Note: This video is a tiny bit NSFW. All nudity has been censored, but the models are at times very scantily clad so you may want to wait until you’re at home to watch it.


414611045222

While The Body Issue of ESPN Magazine usually keeps the focus on bodies in a sporty sense, Fiat wanted to make an impression in its advertising pages as well.

And so, taking the Fiat 500C’s motto “Made of Pure Muscle” to its most literal sense, Fiat used 15 circus performers, acrobats and artists to turn human bodies into a car without the help of Photoshop. Read more…

Mind-Blowing TV Spot Recreates Six Iconic Images in One Uninterrupted Shot

This TV Spot is the height of creativity, and we absolutely love it. In 50 seconds and one uninterrupted flowing video shot, UK directing duo US and advertising agency Grey (the guys behind the amazing exploding spices commercial) pay tribute to six completely unique, culturally iconic images by expertly recreating one after the other. Read more…

Hilarious Valentine’s Ad Shows How Much LensRentals Really Love Their Lenses

For some of us photo types, the enduring relationship we’ll be celebrating this February 14th will be the one we share with our beloved gear. Fortunately, the wonderfully quirky people at LensRentals understand, and have created a hilarious ad that takes “loving” your gear to the literal extreme. Read more…

Apple Celebrates Thirty Years of Macintosh with Tribute Video Shot Entirely on iPhones

On January 24th, 2014, the Macintosh turned 30 years old. Admittedly, 30 is a rough birthday for most humans, but even though the Mac seemed to take it pretty well, Apple still made sure to celebrate in style by creating a tribute video shot entirely on iPhones in just one day. Read more…

Nokia’s New ‘Goodbye DSLR’ 1020 Ad Will Either Make You Laugh or Piss You Off

What’s the best way to entice the professional photography market to buy into your device? Insult them of course! At least that seems to be Nokia’s strategy in its latest Lumia 1020 Ad, “Goodbye DSLR, Hello Lumia 1020.” Read more…

New Apple Ad Touts the iPad as a Creative Powerhouse, Inspires Artists Everywhere

Say what you will about Apple — and there are many people who have a lot of not-so-nice things to say — but the company knows how to put together an ad. From the funny Mac vs. PC commercials of old to this year’s Christmas advertisement that brought many to tears, Steve Jobs vision of standing at the intersection of liberal arts and technology is often brought to life by these ads.

Apple’s newest commercial gives the iPad the same treatment — showing the gadget being used for everything from photography to filmmaking while a monologue about poetry from the movie Dead Poets Society inspires you into a creative frenzy. Read more…

Slow-Motion Masterpiece Captures Bags of Spices Exploding in Time with Music

It’s only January 11th, and we’ve already found a piece of slow-motion cinematography that might just remain our favorite of 2014. Created as a commercial for Schwartz Flavour Shots, this slow-motion video dubbed “The Sound of Taste” is a beautiful combination of cinematography and pyrotechnics that creates what filmmaker Chris Cairns calls “an audiovisual feast.” Read more…

BTS: How the Sony Skydive Lens Change Ad Was Filmed… and No It Wasn’t Fake

There’s no doubt the ubiquity of fake and mis-reported content on the Internet has turned many of us into big-time skeptics. Whenever we see something that seems incredible or outlandish, our knee-jerk reaction is to call it fake and begin searching for evidence of that fact, using our confirmation bias as a guide.

One video that elicited such a response from many of the people that saw it was this recent Sony ad that showed an a7R lens change happening in mid-air during a skydive. Read more…

Christmas Ad Combines Stop Motion and Hand Drawn Animation to Melt Your Heart

Each year, UK retailer John Lewis releases a touching, moving and otherwise awesome Christmas advertisement that manages to moisten our eyes and get us in the Holiday spirit like none other.

Doing this requires that they constantly re-evaluate their approach and come up with new and creative ways to inspire and endear viewers to their message, and this year, that meant taking a step back and using animation techniques that’ll hit you right in the nostalgia bone: hand drawing and stop-motion. Read more…

Creative Paper Company Ad Brings Tissue Paper Animals to Life Through Stop Motion

Here’s something really cool and creative for you to watch as you’re getting ready for TGIF. The video above, a commercial for Japanese paper company Nepia, is one of the more inventive and probably difficult to create stop motion animations we’ve run across. Read more…