Portugal’s Krypton Films, in collaboration with production company Moonlighting and marine support company Frog Squad, recently succeeded in filming what they claim to be South Africa’s first ever underwater time slice for an Aqua Das Pedras mineral water commercial. Read more…
In order to shoot the best Rolls Royce Wraith launch film possible, Angus Elliott and company pulled out all of the stops. In addition to using some very nice video cameras and all-around great filmmaking, they also wanted to shoot a bullet time sequence, for which they set up a 100 DSLR array. By their reckoning, that’s the largest DSLR array shot in Europe.
Fortunately, filmmaker Jack Flynn was there to capture the process in action, and in the video above he gives us a behind the scenes peek at the making of the Rolls Royce Wraith launch video. Read more…
It was exciting news for photo-lovin’ Nokia fans, but sit tight: there’s more to come. Nokia will reportedly have a major launch event tomorrow to unveil a phone that has some serious photography chops. Read more…
Here’s a new iPhone commercial Apple just released today on its website and on YouTube. It’s a 1-minute-long spot that focuses on how the iPhone has shaken up the world of casual photography by becoming the world’s most popular camera. Read more…
The video above is a commercial Canon is running over in Japan to promote its new Kiss X7/Rebel SL1, the world’s smallest and lightest DSLR. It shows how the camera is perfect for soccer moms who would like to capture action shots of their “super soccer kids.” Read more…
Now Fujifilm has gone and turned that funny property of chickens (and certain other animals as well) into a humorous TV spot. The ad above is meant to promote the image stabilization powers of the Fujifilm X-S1 bridge camera. We delved deeper into the science behind this (called the “vestibulo-ocular reflex”) last year in this post.
Drive across the west end of the Burnside Bridge in Portland, Oregon, and you’re bound to see the iconic Portland, Oregon sign, commonly known as the “White Stag sign.” It’s an oft-photographed sign that was named a historic landmark back in 1977.
If you were planning on featuring it in a photo shoot, however, you’ll now want to bring your checkbook in addition to your camera — the city of Portland is now charging fees for anyone who would like to use images of the sign commercially. Read more…
As we wrote this past Monday, Chrysler scored a major advertising win during the Super Bowl with the commercial above, titled “Farmer.” It’s a simple photo slideshow with Paul Harvey’s “So God Made a Farmer” speech playing in the background.
Despite its simplicity, it has become one of the most talked about ads over the past week, and now new details are emerging regarding its creation. Read more…
One of standout commercials during the Super Bowl yesterday was the above ad by Chrysler promoting its Ram line of trucks. The 2-minute ad pays tribute to farmers across the nation, and is composed entirely of photographs showing various facets of the farming industry.
In the background is a famous speech given by radio broadcaster Paul Harvey during the 1978 Future Farmers of America convention, titled “So God Made a Farmer.” Read more…