Posts Tagged ‘commercial’

This Creative Ad Imagines what a Multi-Decade Time-Lapse of a Living Room Would Look Like

Have you ever wondered what a multi-decade time-lapse of your living room would look like? Well, we don’t exactly have one to share with you, but what we do have is this clever advertisement from Dutch company Philips that tries to imagine what that might be like. Read more…

Every Camera Trick Packed into One Car Commercial

How many different ways can you capture a car on camera? That’s what Toyota’s marketing team sat down and brainstormed last year when planning a commercial for the 2014 Toyota Corolla.

The 1-minute ad they came up with (it aired late last year) attempts to use every trick in the book.
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Jeremy Cowart: My First iPhone-Only Commercial Portrait Shoot

cowratheader

This week, I had the chance to do my first-ever real photoshoot with an iPhone. Granted, I’ve shot tens of thousands of photos with my iPhone over the years and did a whole project in Haiti with my iPhone 4S… but I’ve never done a commercial portrait photoshoot, using an iPhone only. Read more…

To the Ends of the Earth: Canon Knocks It Out of the Park with Inspirational New Ad

Canon Australia has released a new commercial, titled To the Ends of the Earth, and it’s just plain awesome. In it, Canon Master Krystle Wright is shown doing what she does best: pursuing adventure one step at a time, almost always with a camera in hand.

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What if Sports Cameramen Were Allowed to Get as Close to the Action as They Wanted?

What if sports cameramen were allowed to get onto the pitch with athletes during games? What if super-telephoto lenses and remote camera weren’t around to help deliver up-close views of the action? The video above offers an look at what being a cameraman in that alternate universe might look like.

Basically, it’d look something like covering a war zone.
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5 Essential Tips for Your First Commercial Shoot

Datograph

Once you’ve been shooting for a while (and becoming good at it) someone will inevitably ask you if you are interested in shooting something for a fee, either for a commercial or editorial job (but for the sake of discussion I am labeling any paid shoot as a commercial shoot).

Your first paid assignment will certainly be very exciting, but there are a few things you should know before saying yes. Read more…

Leica Proudly Releases ‘The Most Boring Ad Ever Made’ for the New Leica T

What’s the most boring advertisement you’ve ever seen? Well, whatever it is, Leica is here to challenge it. In a move that is part humor part marketing brilliance, Leica has put together a 45-minute long advertisement that shows off every. single. second that each of their just-announced Leica T cameras spend being polished down, ever-so-meticulously, by hand. Read more…

Pentax ‘Anti-Commercial’ Doesn’t Show the Camera Once, Is Incredibly Compelling

If you’re commissioned to make an ad for a major camera company, might we make a small suggestion? Don’t show any cameras. It might seem like a stupid idea on the surface, but when you consider the effectiveness of the Canon ad we shared a couple of weeks ago and this Pentax ad we’re sharing today, you might just agree with us. Read more…

Stunning Photos of 8 Million Flower Petals Raining Down on a Costa Rican Village

Nick Meek Sony Bravia River

When your day involves eight million flower petals, you either have a VERY upset significant other, are St. Valentine himself, or you’re doing a photo shoot for a set of Sony 4K Television ads. Fortunately for photographer Nick Meek, it was the last of those that led to these spectacular shots. Read more…

Humor: Hilariously Accurate Generic Brand Video Put Together from Stock Video Clips

Using only stock video footage from their library, Dissolve Footage took a humor article titled “This Is a Generic Brand Video” by Kendra Eash and turned it into a cliché-filled reality that will either have you laughing or crying… or both. Read more…