Every year since 2010, photographer Clint Davis has put together a creative promotional mailer to send out to current and prospective clients. This year he got playful and created a custom LEGO kit promo mailer.
Photographer Clint Davis recently did a photo shoot with top-tier 2016 IndyCar racing drivers and their cars. He also created a series of behind-the-scenes animated GIFs showing how the composites were created.
Mercedes-Benz Canada commissioned me in 2014 to shoot photos for the 2014 Sprinter lineup. In addition to those photos, I was also asked to piece together brochure images for the newer and not-yet-released 4x4 Sprinter model. Here's a behind-the-scenes look at the Photoshop work that went into the 4x4 images.
Photographer Clint Davis doesn’t do simple. Featured on PetaPixel almost four years ago when he created an unforgettable promotional mailer, his second attempt at the same is even more impressive.
Photographer Clint Davis was previously the Art Director at a national magazine, so he has first hand experience on the type of photographer promo that grabs the attention of clients. Recently he himself needed to do some self-promotion, so he decided to get creative and create promo mailers filled with awesomeness. He writes,
Most of the promo pieces [Davis used to receive] were 4×6″ postcards with a picture on one side, and printed addresses on the other side. Stale, non-personalized, and probably frayed at the edges, the postcards rarely made it from the mail room to my desk. But a box?!? A freakin’ box??? NOW you have my attention. Maybe it’s just me, but when I get a box in the mail with a hand-written address, a slow fuzzy feeling comes over me and my eyes open 43% more than usual. YOU good box are coming back to my desk for a thorough dissection.
Above all I wanted to make a self-promotion mailer that wouldn’t get tossed in the trash right away. Considering the caliber of ad agencies, magazine photography editors, athletic teams, and select others that will receive this mailer, that is a tall order to accomplish.