Fashion company Pierre Cardin did a marketing campaign earlier this year that revolved around the slogan: “Simply Cool.” It enlisted the help of Brazilian art director Cláudia Xavier and luxury still life photographer Norimich Inoguchi for a series of advertising photographs. The creatives decided to convey that “it’s cool to wear Pierre Cardin” in a very literal way: they photographed various clothing items and accessories frozen into large blocks of ice.
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