Many a photographer would love to have a medium format camera gracing their camera bag, but not everyone can afford to drop anywhere between twenty and forty thousand dollars on a Hasselblad. Fortunately, the price of owning one just dropped by 22.9-percent. In an attempt to make medium formats more affordable and commonplace, Hasselblad is launching a global marketing initiative that will significantly drop the price of many of their cameras, including the entry-level H4D-31 (down by ~$5,000), and the 60MP H4D-60 (down by ~$8,000). Read more…
Rumors are beginning to fly about of a cheaper, entry-level, full-frame DSLR coming from Nikon later this year. The new camera, which people are speculating will be called the D600, would be the true replacement for the D700. The D800, then, would fulfill promises from Nikon officials that it would be “a whole new category of camera,” and not a D700 replacement.
Even rumored specs are still pretty hard to come by, but according to Nikon Rumors the D600 would be marketed as an entry-level full-frame, would come with an in-camera raw editor, automatic DX crop mode, dual SD card slots, built-in timelapse and possibly integrated GPS.
(via Nikon Rumors)
When Sigma released its SD1 DSLR with its fancy Foveon sensor last year, many photographers balked at the camera’s $9,700 price tag. Now, perhaps due to the launch of a new generation of Canon and Nikon DSLRs, Sigma is rethinking the camera’s price. In a press release put out today, the company announced that the camera will be re-launched the Sigma SD1 Merrill — named in honor of Foveon co-creator Richard “Dick” Merrill.
However, even with this revolutionary image sensor, we could not solve issues related to some of the manufacturing methods before the start of mass production, and the production cost ended up substantially exceeding our originally expected price. As a result, we had no choice but to set the price of the Sigma SD1 high. This caused great discouragement to all of you who looked forward to its release, and wished to experience the very unique image quality of the Sigma SD1 in person; this has become our biggest disappointment and pain.
Since then, overcoming this situation has become the first priority for us and Foveon, and we have together made improvements to reduce production cost substantially. Even though this effort took nearly a year, at last, we achieved a reduction target close to the price we originally planned. Therefore, we decided to release Sigma SD1 as a new product
The company has decided to lop off a whopping $6,400 from the MSRP, meaning the camera is now priced at $3,300. It was selling in stores for $6,899 before, so the new “street price” will likely be around $2,300.
(via BusinessWire via Photo Rumors)
Image credit: SIGMA SD1 front 01 by HAMACHI!
We’ve seen GoPro cameras in quite a few stories as of late, with people using them for things ranging from making friends with Great White sharks to capturing amazing home videos of space. Good news if you’ve been thinking of getting one for action footage — they’ve just released the cheaper HD Hero 960. You get 960p instead of 1080p, and you lose an expansion port for external displays and batteries, but you pay $180 instead of the $300 it costs for an HD Hero.
HD HERO 960 Camera (via Engadget)