By and large, as a professional of whatever description, clients hire you based on experience and expertise, grace under pressure, problem-solving skills, and your finely-tuned ability to transcend the limitations of the assignment and distill the essence of an idea into its most purely realized form.

Okay so that’s what they tell you in college, but honestly it’s mostly just blather. Assignment photography is a hot-dog factory where the end results are images rather than sausages. If people saw what went into some of this stuff there’s no way they’d want anything to do with it. The sad reality is that there are all kinds of reasons you’re brought in on projects, some of them more edifying than others. Sometimes you’re exactly the right person for the job, other times you’re just a camera monkey. My favourite is the “wouldn’t-it-be-cool-if” call, where everyone gets all excited about an idea that turns out to be completely impractical. Well, this is the story of one of those ideas that actually managed to see the light of day.
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