Posts Tagged ‘canon’

Canon Patents 10-22mm Lens with Liquid Lens Element Inside

canon1022

In what is, to our knowledge, Canon’s third patent of the type, the Japanese camera giant has drawn up yet another lens that features a liquid lens element in between all the glass. Read more…

Canon Patent Suggests Feature That Would Choose Between JPEG and RAW For You

canonjpgraw

In the future, “Auto” may be an option for choosing between JPEG and RAW on Canon DSLRs. A recently published patent reveals that the company has tinkered with the idea of a feature that could automatically choose which photos to save in RAW and which ones to save as JPEG only.
Read more…

Video: Football Player Falls On and Snaps Canon Telephoto Lens in Half on the Sideline

lensbroken

While diving for a catch at the back of end zone during today’s game against Kansas State, Oklahoma wide receiver Sterling Shepard landed on something not-so-soft, but oh-so-very-expensive on the sideline: what looks to be a Canon 1DX attached to either a 400mm f/2.8L or a 500mm f/4L.

Shepard, we’re happy to report, is okay. The lens… she’s gone. Read more…

Canon Reveals ‘World’s Longest’ 4K Cine Lens: A 50-1000mm Monster that Costs $78K

20141016_thumbL_cineservo501000_3qright

If you’ve been craving the ability to go from 50mm to 1000mm all in one lens, Canon has just what you’re looking for. Announced earlier today, the CINE-SERVO 50–1000mm T5.0–8.9 Ultra-Telephoto Zoom lens is being labeled ‘world’s longest 4K ultra-telephoto zoom lens for large-format single-sensor cameras,” and it comes with a price tag that’s as impressive as its zoom range.

Read more…

Director Featured in Canon Ad Says He Used Sony, Tells Canon to Get ‘Its Facts Right’

Update: Canon tells us that “The ‘Director’ spot bears no relation to the individual profiled in this story,” and that it is “a completely fictional character.”


Canon’s big “See Impossible” marketing push has received quite a bit of mockery from the creative community, as people hoped for more from the hyped-up countdown than an ad campaign and a couple of inspirational videos.

There’s also a new development that hurts Canon’s efforts even more: it turns out that one of the two people featured by Canon didn’t actually shoot with Canon, and he’s calling the company out on it.
Read more…

Canon Netherlands Video Teases Large Sensor, High Zoom PowerShot

largezoom2

Multi-layer sensors and high-megapixel DSLRs aren’t the only cameras Canon is rumored to be working on in the “breaking the status quo” category. Already mentioned by Canon Hong Kong, a large-sensor, high-zoom PowerShot premium compact is being officially teased in a Canon Netherlands video. Read more…

Rumor: Canon to Debut 2 Multi-Layer Sensor Cameras in 2015, High MP Camera ‘Sooner Than Later’

1dx

‘See Impossible’ debacle and subsequent parody aside, recent rumors indicate Canon really is getting ready to innovate, or at the very least take some risks and release some interesting products.

The most recent rumblings from the rumor mill today indicate that not one, but two cameras with multi-layer sensors will arrive in 2015, and a high megapixel camera is definitely in the pipeline. Read more…

Canon See Impossible Parody Teaser Skewers the Company for Not Innovating

seeimpossiblegoof

Canon’s big ‘See Impossible’ reveal turned out to be a pretty big disappointment for us gear heads. Most headlines dripped with disappointment and one article led off its coverage with an image of Bart Simpson writing “I will never hold my breath for a Canon announcement again” over and over on a chalkboard.

But the parody teaser above by a Canon Watch reader has got to be the most brutal of all. Read more…

Canon’s Big ‘See Impossible’ Reveal is Just a Promotional Website… and a Huge Disappointment

canonimpossible

As rumors swirl of exciting Canon products in the works — rumors, mind you, backed up by promises made by Canon itself — the world waited with bated breath for Canon’s cryptic ‘See Impossible’ teaser countdown to reach zero.

They took out a huge ad in the New York Times, this couldn’t possibly be another big fat teaser letdown could it? Yes… yes it could. Read more…

Giveaway: Win a Canon 7D Mark II and a 18-135mm Lens

7d

It’s that time again: time to give something to one of our lucky readers for free! And what better camera to give away than one of the most highly anticipated cameras of 2014: the Canon 7D Mark II. And we’re not stopping with the body either, this giveaway includes the 18-135mm kit lens for a total value of $2,150. Read more…