Posts Tagged ‘campaign’

Did You Know: Studies Show People Believe They Look Like the Retouched Version of Themselves

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Remember the “Dove Real Beauty Sketches” advertisement? It was the ad that brought in various women, and then had those women and a stranger they had just met describe them to a forensic artists. This, in the end, showed the original participants that they were far more beautiful than they saw themselves.

It was an admirable advertisement that went viral, but according to a series of studies performed last year by psychological researchers Nicholas Epley of the University of Chicago and Erin Whitchurch of the University of Virginia, the Dove campaign might just have it backwards. In other words: they found that we actually think we’re MORE attractive than we really are. Read more…

Photographer Offered Baby for $50, Raises $50K to Fight Human Trafficking

What would you do if you were photographing people in Bulgaria, there as a volunteer for an anti-human trafficking nonprofit no less, and you were offered a baby for $50.

The interaction seems outright absurd, perhaps even unbelievable, to those of us who have never experienced such a thing first hand, but that’s what happened to Seattle-based photographer Tanner Wendell Stewart in 2012. It was the moment that would forever alter his life. Read more…

Samsung Will Give You a Free NX30 if You #DitchTheDSLR on June 4th in NYC

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If you’ve been thinking of swapping out your old DSLR for a more nimble mirrorless camera, but you just don’t want to go through the hassle of selling your old kit and raising the necessary funds, Samsung has one hell of a deal for you.

On June 4th between the hours of 12pm and 6pm in Times Square, Samsung will GIVE you an NX30 for free if you’re willing to hand over your DSLR (any DSLR) in exchange. Read more…

Tens Tinted Sunglasses Are Designed to Give You Instagram Vision

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In a world in which almost all of our mobile photos are passed through a filter of some sort before being shared, we’ve become accustomed to the aesthetic that such filters produce. However, since these alterations are all done in post, they don’t really reflect how our eyes capture the world around us… until now.
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Photographer Starts ‘Not a Bully’ Campaign to Change Negative Stereotype of Pit Bulls

In an effort to combat the ongoing belief amongst a great deal of the general public that pit bulls are an aggressive breed of dog, bred only to fight and hurt people, photographer Douglas Sonders has put together a PR campaign called Not a Bully — and it is already helping to change people’s perception of this lovely breed. Read more…

World Wildlife Fund’s #LastSelfie Campaign Uses Snapchat to Raise Awareness About Endangered Species

In a world filled with more social media platforms than you can shake a stick at, it’s inevitable companies are going to do their best to exploit the social media platforms to their benefit. Oftentimes it’s tacky, but once in a while it’s creative, unique and powerful — as this ad by the World Wildlife Fund in Denmark and Turkey goes to show. Read more…

MIOPS: Smartphone Controllable High Speed Camera Trigger

MIOPS is a new smartphone-controlled camera trigger that combines all of the features photographers want in a high-speed camera trigger into one convenient device.

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Young Model’s Shocking Terry Richardson Story Sparks a #NoMoreTerry Boycott

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Earlier this week, a 24-year-old model came forward to share her own personal Terry Richardson nightmare (Warning: Explicit content), sparking yet another boycott Terry Richardson response from outraged readers who would like major publications to stop hiring Richardson so readily. Read more…

Shocking ‘Second a Day’ Video Delivers a Powerful Anti-War Message

“Just because it isn’t happening here, doesn’t mean it isn’t happening.” That’s the tagline of one of the most powerful, shocking ad campaign we have ever run across.

Put together by Save the Children UK, this campaign uses the popular ‘second per day video’ lifelogging concept to drive home an anti-war message in the most stark and unsettling way, focusing on how war affects children. Read more…

Photographer John Clang and Skype Join Forces to Make You Cry… In a Good Way

Back in July, we told you about a heartwarming Skype campaign called “Stay Together.” Inspired by photographer John Clang’s viral photo series Being Together, the company got in touch with Clang to see if he would help them create a campaign/contest, the winner of which would be reunited with their distant friend or relative. Read more…

A Tiny Lens That Turns Your Smartphone Camera Into a Microscope

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Are ordinary macro lens attachments for your smartphone not enough for you? Want to zoom in closer? 22-year-old mechanical engineer Thomas Larson has just the lens for you. It’s called the Micro Phone Lens, and is a tiny little attachment that instantly lets you focus on and capture very small subjects.
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