Every camera brand makes excellent cameras. However, as the popular photography YouTube channel Mango Street shows with its humorous "camera brand support group" video, that doesn't mean photographers can't laugh at themselves and some of the stereotypes surrounding their preferred manufacturer.
I hear a lot of chatter about how the decreased volume of camera sales is going to make some camera makers leave the market, or get absorbed by another company, or worse. Most of that speculation is all wrong for one very simple reason: it ignores the goals of the companies.
Kodak's fall from grace is an interesting case study that modern day companies can learn from. Even though the world's first digital camera was invented by one of its engineers, the company was unwilling to cannibalize its film business that, at the time, was making money hand over fist. By the time digital cameras started catching on, Kodak had missed the boat.