Posts Tagged ‘business’

The Sanity of Craziness: How Your Wild Imagination Can Be Good for Business

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I’ve spent a lot of time over the last couple of years shooting personal projects as a way to get hired by the companies with whom I really want to work. When I began this process, my images were fairly tame. I assumed that mainstream and technically-correct images were better than free-form zaniness.

But then I started attending portfolio reviews, where I had the opportunity to sit down with industry buyers to find out what it is they really wanted to see. It was surprising to discover that my loopier ideas resonated more, even if they weren’t necessarily in the style of the company to whom I was pitching.
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Olympus Shifting Focus Away From P&S Cameras, Kills Off Budget Lineup

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Shoppers will soon have a tough time trying to pick up a cheap Olympus point-and-shoot compact camera. The company has said it is planning to do away with its V lineup of low-cost compact cameras, priced just under $200 at various retailers.

The move comes as the company anticipates a steep decline in its camera business, with forecasted digital camera sales this fiscal year expected to be about 2.7 million units, down from 5.1 million units last year. Olympus president Hiroyuki Sasa has put the financial loss from its camera business at about $225 million.
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Survey Reveals the Average Day Rates of US and UK Photographers

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Eposure, a UK company that brings commercial photographers together with the companies that need them, recently released the results of a survey they conducted about the day rates of UK and U.S.-based photographers. And even though some might expect that the vast majority are charging a pittance in our photography-saturated world, the outlook isn’t as grim as you may think. Read more…

Kodak to Sell Its Camera Film and Imaging Businesses in $2.8 Billion Deal

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We reported last August that Kodak was looking to sell its camera film business along with a number of other core businesses. Well, the company has now succeeded.

Kodak announced today that it has reached an agreement to sell off its two remaining imaging divisions — which includes its photographic film business — in a major deal worth $2.8 billion.
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Store Wages War Against ‘Showrooming’ by Charging a $5 ‘Just Looking’ Fee

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‘Showrooming’ is something that’s having a big effect in the camera equipment industry and something that many brick-and-mortar retailers are trying to address. It’s when consumers walk into a store not with the intention of actually purchasing a camera or lens, but instead to play around with them and evaluate them in person before making the actual purchase for a lower price online.

One store over in Brisbane, Australia has come up with a novel strategy (but not so consumer friendly) for combatting showrooming. To ensure that only customers looking to purchase products walk through their doors, the store is charging a $5 fee just to browse its wares.
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Do You Need a Photography Degree to Be a Successful Photographer?

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As the recipient of a great education (thanks in no small part to my parents), I’m always fascinated by discussions of how college influence what we do and achieve later in life. As a music major, I could have never fathomed that I would one day become an entrepreneur, and when I think back to college, it had very little to do with the acquisition of technical knowledge, and more about being exposed to a wide range of subjects, people, and social situations.
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Kodak Lost $1.38 Billion in 2012, Hopes to Leave Bankruptcy in Mid-2013

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Kodak burned historic amounts of money in 2012, but is apparently still on track to leave bankruptcy sometime this year. The company released an annual report with performance figures and messages to investors. One of the glaring numbers in the statement was the fact that company lost $1.38 billion in 2012, almost double the amount it lost in 2011.
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Imgembed Helps You Make Your Photos Easily Embeddable and Monetizable

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Freshly launched over at SXSW 2013 in Austin, Texas, Imgembed is a new startup company that aims to promote the legitimate use of photos online. Well, it’s actually the latest in a string of companies to tackle the embeddable photo concept. For photo purchasers, it’s an easy way to find, pay for, and use images. For photographers, its an easy way to make your images available for purchase.
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Nikon Stock Plummets 19% After Cutting Profit Forecast, Biggest Drop Since 1985

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One of the big stories in the business world today was that Nikon’s stock took a historic fall of nearly 19%. The company is weighted so heavily in the Nikkei Stock Average that the news had a rippling effect across the market, causing most Asian shares to drop.
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Photographers: Finding New Clients, Not Gear, Is Biggest Challenge in 2013

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In late 2012, Photoshelter surveyed around 5,000 photographers to find out the industries outlook on 2013. Some of the findings were pretty interesting.

The chart above shows the top challenges the photographers think they’ll face in 2013. Only 10% of those who responded were worried about gear-related issues. People don’t seem to be having a hard time finding the right equipment to use for their shoots — it’s the business-side of the photography business that’s weighing photogs down.
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