business

The Changing Fortunes of Japanese Camera Manufacturers

Earlier this month Olympus revealed some of the thought process behind the 2020 sale of its camera division in which the company jettisoned it in order to pursue greater stability and profitability from its broad portfolio of medical technology. This is in stark contrast to Nikon, which has wiped the slate clean and started again. What is going on with Japanese camera manufacturers and are there any lessons to be learned?

A Photographer’s Guide to Networking

We’ve all been there. Walking into a room of complete strangers, business cards at the ready, with a feeling vaguely reminiscent of stepping onto a used car lot. Welcome to the monthly Chamber of Commerce networking luncheon: a hellscape of desperate Realtors, indifferent bank managers, and the guy who just quit his job at the car wash to become a personal trainer.

3 Things Every Headshot Photographer Needs to Do Right Now

As far as my group of photographer friends is concerned, I am an oddity. Our studio operates 9-5, Monday through Friday, with no holidays and very little emotion involved. Specializing in headshots and commercial photography has its perks. No babies in buckets, no couches in fields, no wedding weekends.

How Many Photos to Give Your Clients as a Photographer

As a photographer, you know that your job is more than just crafting beautiful images. As with any job, you spend a lot of time on things outside of your main job description. One of the hardest but most important parts of photography is finishing the photos, which means culling and determining which and how many photos to give your clients.

How to Overcome Your Fears of Starting a Photography Business

Photographers learn to see light but creatives also find themselves trapped in the darkness of their doubt. If you’re stuck in your fear of starting a business, I’m going to help you break through some myths and mental blocks to remind you that another word for fear is excitement. At the end of the day, would you rather be someone who faced their fears or gave into them?

How Much Do Photographers Make?

Over the next ten years, the number of photographers is expected to grow by 17%, or more than double the average growth rate for all industries, according to the U.S. Bureau of Labor Statistics (BLS).

How to Sell Limited Edition Prints as a Photographer

At some point in time during your photography career, you will probably decide to start offering limited edition prints of some of your best work. It’s a good idea to sell your prints as editions because it’s the way you can court collectors and galleries to purchase or represent your work.

Canon

Canon is Riding a Rising Market As Cameras Sell Well

Ordinarily, it is the end-of-year results that are the most interesting as they provide a picture of how the year has gone and what the outlook for the next year is. However, with this report, Canon has confirmed three critically important aspects of the camera market which gives it increased confidence going forward.

How to Price Your Fine Art Photography

One of the questions I get most often is, how do I price my art photography. In this article, I will share some advice and tips on things you should keep in mind when determining what you will charge for your fine art photography prints.

How to Work With Your Spouse in a Photography Business

Working with your spouse in a photography business can have huge advantages as long as you’re ready and able to overcome the challenges. While there are many benefits of self-employment, one of the main drawbacks is that a photographer has to wear many hats. However, if you are part of a team then you can divide those responsibilities between you and your partner.

Why Referrals Are Key in Marketing Your Wedding Photography

There are countless marketing strategies used by wedding photographers, but referrals are key in marketing your wedding photography. When starting or growing your business you’ll likely have to implement a variety of marketing techniques. As you fine-tune your process it becomes easy to see the value of referrals.

Fujifilm Instax

Fujifilm’s Business is Booming Thanks to the Success of Film

It's the time of year when many corporations announce performance over the last year and Fuji is no different, except all eyes are on recovery from COVID shutdowns and supply chain problems. So how did Fujifilm do? The short answer is very well and, for its Imaging division, film is king.

Falling Camera

Why 2022’s Falling Camera Sales Shouldn’t Worry You

The year 2020 saw digital camera shipments nosedive to a new low of 8.9 million units, down from 121 million units in 2010. It was believed it couldn't get any worse and, indeed, shipments stabilized in 2021. So why do sales appear to be in free-fall again?

Why Pentax Has Failed at Mirrorless Cameras

Over the last decade, mirrorless camera technology has evolved to the point that it's now a welcome technology for many photographers and filmmakers. Although, along the way, it's not been an easy ride for the big mirrorless camera brands. User sentiment, Japanese earthquakes, the pandemic, and newer technology adoption have all taken their toll, leading to spot fires in the manufacturing process and camera uptake.

Wedding Photographer Finds Success in Divorce Photography

In 2020, wedding photographer Allie Siarto's business saw a steep decline as COVID spread, weddings were downsized or canceled, and demand for her services dried up. In the midst of the downturn and pandemic, she decided to expand into an unexpected new niche: divorce photography.

Canon Lenses as of 2021

Canon to Launch 32 New RF Lenses Before 2026

As part of Canon's annual financial results presentation, the company's Chairman and CEO Fujio Mitarai has explained some strategies going forward, including the plan to release lenses at pace with current production for the next several years.