Posts Tagged ‘burgerking’

Lettuce-Defiling Burger King Employee Located Using EXIF Data, Fired

This past Monday, someone posted a photo to imageboard 4chan showing a Burger King employee stomping on two tubs of lettuce. The caption read “This is the lettuce you eat at Burger King.” Other tech-savvy vigilante users immediately pounced on the case in hopes of identifying the poster. Unfortunately for the lettuce defiler, the photograph was taken with geotagging enabled, allowing the EXIF data to be used to zero in on the precise restaurant where the image was created: 1475 Worton Boulevard, Mayfield Heights, OH.
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Would You Like a Portrait with Your Burger?

Burger King recently partnered up with marketing agency Ogilvy for a unique “Have It Your Way” campaign. In order to convey how personalized the orders are, they used a hidden camera and printer to slap a candid photograph of the customer’s face right on the burger wrapper. A separate hidden camera was used to document the reactions of the customers after seeing themselves on their food.

Some customers pulled out cameras to remember the unique wrapper, while others stated they would save the wrapper itself. I found it pretty funny how unflattering the candid portraits were.

(via CNET)