Photography isn’t even 200-years-old yet, but there have already been over 150 different chemical processes developed over its relatively short lifetime. In this interesting 5-minute video titled “A Brief History of Photography: Innovations in Chemistry,” photo conservation scientist Art Kaplan of the Getty Conservation Institute quickly introduces some of the groundbreaking processes that have made a significant impact on the history of photography — processes such as the daguerreotype, ambrotype and tintype. Read more…
New York magazine editor Christopher Bonanos has written a new book titled Instant: The Story of Polaroid, which provides a behind-the-scenes look at the rise and fall of Edwin Land’s revolutionary company. In the video above, Bonanos offers a brief history of Polaroid, including how Land’s ideas inspired entrepreneurs to follow:
[Edwin] Land did no market research. He once said that marketing is what you do if your product is no good. Instead, what he believed was this: you had to show people something they had no idea they wanted, but that was irresistible. To that end, what he would do was turn Polaroid’s annual meeting into sort of a show. He would get up on stage, he would show the new camera, he would demonstrate whatever the new product was, and by the end of the meeting you completely had to have one. You were drawn into Polaroidland.
Remind you of someone? If you’re thinking Steve Jobs, you’re right. The similarities were not a coincidence. As we shared last year, Steve Jobs considered Land his role model, and used many of his ideas in turning Apple into the juggernaut tech company it is today.
