Posts Tagged ‘branding’

BTS: Viral REFLECT Portraits of Convicts Turned Into Creative Promotional Mailers

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It wasn’t long ago that we shared Trent Bell‘s viral photo series REFLECT with you. But while the photo series itself was an inspiring and beautiful collection of work that made its mark online, it actually started its life as an idea for a creative promotional mailer. Read more…

Brand Licensing and the Nikon Phone

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By this point, the crippling blow dealt to compact cameras by the rise of smartphones is old news, but camera manufacturers are now mounting counterattacks. They’ve certainly suffered for long enough. Sales for compact cameras fell by 30% in 2011 alone, and kept on falling. They’re at 102 million units for this year, compared to 144 million units just three years ago. Read more…

Shooting Photographs for the New KFC eleven Concept Restaurant

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KFC Restaurants recently opened a new concept store in Louisville, Kentucky called KFC eleven. (The “eleven” being a tribute to the 11 herbs and spices in KFC’s original recipe chicken). The new store has a distinctly modern look, and is far from the red and white color palette made popular by Colonel Sanders.

The new concept required a new direction for the photography as well. KFC eleven’s creative agency, (Creative Alliance) asked us to help them create the visual feel for this new brand.
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Carl Zeiss Rebranded, Now Just ‘ZEISS’

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Famed and well-respected optical systems manufacturer Carl Zeiss is taking a step forward to create a “more consistent” image of the brand — a brand which, up until now, has been known as Carl Zeiss AG.

According to a blog post from earlier today, Carl Zeiss AG will simply go by the name ZEISS moving forward. The company is, of course, named after its optician founder. Read more…

Cyber-shot Branding May Return to Sony Phones Alongside Serious Specs

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Sony has used its “Cyber-shot” brand for digital cameras since 1996, and from 2008 to 2009 the company also slapped the brand on its Sony Ericsson camera phones. Now, with the smartphone industry investing heavily in camera technologies, Sony may soon be reintroducing the brand to its Xperia smartphones in order to compete against other photo-focused phones.
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Cameras and Film in White, With All Visual Branding Removed

New York City-based photographer and brand strategist Andrew Miller has finished his project Brand Spirit (which we featured earlier this year), a photo-a-day effort to capture a well-known product in a way that’s completely devoid of visual branding. For 100 days, Miller painted an object completely white and then photographed it on a white backdrop. Of the 100 objects he chose, three of them are related to photography: a Polaroid camera (#65), a Canon FTb (#86), and a roll of Kodak film (#39).
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Photos Documenting the Illegal Use of Olympic Branding

The 2012 London Olympics is pretty strict about how the Games’ branding is used, prohibiting the unauthorized use of everything from the Olympic symbol to the word “Olympic”. Enforcing the rules is another story, as businesses both near and far use Olympic branding extensively to promote their own interests. Photographer Craig Atkinson recently decided to start a project documenting illegal uses in London through a photo project titled Illegal Olympics.
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Polaroid Brand Name Soon to Be Found on All Kinds of Random Gadgets

Polaroid the company was named after the inexpensive polarizing film developed by founder Edwin Land back in 1929. Over the years it became an iconic brand name associated with easy-to-use cameras and instant photos. After the company went bankrupt in the early 2000s, the brand name was sold off to a holdings company, which began licensing the name to third parties.

Up until now, the brand name has been used for mostly photography-related products, but that’s set to change: Polaroid has partnered with British retail chain Asda — owned by Wal-Mart — to branch into other electronics, including televisions and media players. The gadgets will hit store Asda shelves by the end of the month.

(via Pocket-lint)

Household Objects with Visual Branding Completely Removed

Brand Spirit is a new photo project by NYC-based branding strategist Andrew Miller, who writes,

Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.

See if you can identify each of the objects despite their lack of branding.
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