Posts Tagged ‘brand’

Origin and Evolution of Kodak’s Name and Logo

Ever wonder how George Eastman chose the name “Kodak” for the company he founded?

The letter “K” had been a favorite of Eastman’s, he is quoted as saying, “it seems a strong, incisive sort of letter.” He and his mother devised the name Kodak with an anagram set. He said that there were three principal concepts he used in creating the name: it should be short, one cannot mispronounce it, and it could not resemble anything or be associated with anything but Kodak. [#]

In 1907, Kodak became the first company to integrate its name and look into a symbol, and starting in the 1930′s, Kodak adopted yellow and red as its “trade dress” colors.

Beautiful Commercial from Nikon’s “I AM NIKON” Campaign

Nikon has been doing a pretty good job with its “I AM NIKON” advertising campaign in Europe — so good, apparently, that one Flickr user went as far as to get the slogan tattooed on her forearm. Too bad Nikon chose to run Ashton Kutcher commercials in the US instead of these ads…

In case you’re wondering, the song used is Welcome Home by Radical Face.

(via Pixel Analogo)

Camera Brands with Split Personalities

Logo designer Graham Smith has a neat project called “Brand Reversions” in which the logo styles of famous companies are swapped with their competitors. Canon and Nikon swap styles in the logos above, while Leica’s famous red dot takes on Panasonic’s Lumix brand name. Check out the rest on Smith’s website.

Brand Reversions (via My Modern Met via Laughing Squid)

Did Sigma Make the SD1 to Serve as the Brand’s “Halo Product”?

Sigma generated a lot of buzz recently after announcing its SD1 DSLR with a $9,700 MSRP, and that’s probably exactly what they were trying to do. As articles all over the Internet questioned why a 14.7MP Sigma DSLR would cost the same price as Pentax’s 40MP medium-format DSLR, Sigma was quick to point out that the camera would actually be selling for a slightly more reasonable street price of $6,900.
Read more…

Photography Gear Brand Name Riddles

If you need a break and an opportunity to flex your brain muscles, see if you can figure out these photo riddles. The answer to each clue is a particular camera equipment brand.

  1. Adam + Bilbo Baggins’ nephew
  2. Not yours, but ____ + heavy work animal
  3. What Samuel did in the choir
  4. Stitching your patella
  5. Standing close to a prisoner
  6. The opposite of can’t off
  7. The ends of the earth + hemorrhoids
  8. Cooking utensil of everyones favorite hedgehog
  9. Sticking these in your eyes will help you see
  10. Dracula’s enemy runs with wolves

Leave your answers in the comments! You can find more of these riddles over on KEH Blog.

How to Prove Your Loyalty to Canon

Julio C├ęsar Assis is a hardcore Canon fan. To show his loyalty to the brand and his allegiance to fellow Canonites, he decided to have the logo tattooed on his bicep.
Read more…

Fashion World Markets for Photo Industry

Fashion label LeSportsac will be joining with Canon in its release of a case designed exclusively for the PowerShot camera, the companies announced today.

No big surprise here; the fashion industry has always worked hand-in-hand with the photography industry. Photography has always played an integral part in marketing fashion.

However, the tables are turning, and designer names are now a major marketing point for photo gear.

Consumer-level cameras are abundant. Every major manufacturer has several new models of point-and-shoots each year, a testament to the power of the consumer in the imaging industry. However, in a market flooded with similar products, manufacturers scramble to distinguish themselves from the next big company.

Late last year, Lady Gaga contributed some star power to Polaroid as she joined the company as a creative director. Polaroid’s most recently garnered a prominent feature in Gaga’s latest music video, Telephone, featuring Beyonce. Celebrity spokespersons such as Ashton Kutcher for Nikon are also a recent marketing trend in drawing public interest in photo products.

Last month at PMA, GE announced a new point-and-shoot collaboration with fashion designer Jason Wu called Create by Jason Wu, whose line includes colorful cameras and stylish carrying cases. The cameras will be released this April, but GE’s running a contest this month for autographed editions of the product.

Any thoughts on this trend? Would a designer name interest you next time you shop for a camera?