Posts Tagged ‘bloomberg’

Nikon President Hints ‘New Concept’ Camera Might Be EVIL

It looks like Nikon Corp. might just beat Canon to the EVIL punch after all. In an interview with Bloomberg, Nikon President Makoto Kimura said Nikon has plans to improve video and may adopt the mirrorless structure of electronic viewfinder, interchangeable lens (EVIL) cameras.

While Nikon is still playing catch-up with Canon’s HD video quality, it seems that they are pushing to get ahead on the EVIL system. Interestingly, less than two weeks ago, Nikon Imaging Company President Yasuyuki Okamoto hinted that Nikon wouldn’t be dipping into EVIL just yet. Okamoto had said:

Although we considered a variety of so-called mirrorless interchangeable lens cameras for the digital SLR camera market, we discern the appropriate timing for the launch of our new-generation digital cameras based on the direction of the market demand.

However, it seems that the market demand in Japan has indeed been trending in favor of new EVIL model cameras produced by Sony and Panasonic. Bloomberg cites:

Sales in Japan of cameras with interchangeable lenses rose 35 percent in unit terms and 26 percent by value in May, partly because of the introduction of the news models, according to electronics research firm BCN Inc. in Tokyo.

Nikon President Kimura was reluctant to say when the “new concept” camera would be available, only that it could be this fiscal year, which ends in March 2011, or the next.

(via Nikon Rumors)