CNNMoney has an interesting article on how the Kodak brand will likely survive even if the company itself declares bankruptcy:
Many potential buyers are also weighing the value of Kodak’s brand-name since there’s been a lot of talk that it may consider filing for bankruptcy. For now the company plans to restructure out of court.
Kodak’s brand name (not its patents) could easily generate more than double Polaroid’s sales price, said Jamie Salter, the CEO of Authentic Brands. “There are a lot of categories that Kodak could attach its name to. People would feel very comfortable using Kodak paper,” said Salter.
Like Polaroid, Kodak has brand cache all over the world offering potential buyers the opportunity to tap global markets.
The Polaroid brand name sold for $88 million in 2009 after Polaroid the company declared bankruptcy in 2008.
Why bankruptcy isn’t a brand killer [CNNMoney]
Image credit: Kodak Tri-X Pan 400 by Rubin 110
French magazine Réponses Photo has spilled the beans on the Nikon D4, one day ahead of its official announcement. A two-page scan from the magazine leaked onto the Internet, revealing photos of the camera and confirming the specs that we shared yesterday and last December. Some confirmed details: 16 megapixels, ISO 100-12800 (expandable to 50-204800), 51 autofocus points, 100% viewfinder coverage, 10-12fps, 91000 point metering system, 1080p video recording, CF/XQD card slots, 1.34kg weight, and a price of €5,800.
The London Evening Standard has published a fascinating article on a photograph captured by Getty photographer Oli Scarff, which shows a near-fatal stabbing that occurred during London’s Notting Hill Carnival back in August. After being published around the world, the photograph changed the lives of the subjects seen it it. The fleeing man was identified from the photo and sentenced to 4.5 years in jail, the policeman was criticized for his apparent indifference (a claim he disputes), and the man trying to trip the attacker was hailed as a hero but subsequently named as an ex-Russian police officer who was dismissed over murder allegations.
Fallout from a photograph that shocked London (via PopPhoto)
Image credit: Photograph by Getty Images/Oli Scarff
Photo editor Michael Davis on why clichés win photo contests:
I think one of the dynamics at play is that work that was recognized in the past triggers interest in similar work in the present. In other words, we have this library of images in our minds and when we see images that are similar to the images that we think are great, there’s an association, a connection that is positive. These are derivative images. But instead of being a negative aspect, these images get elevated, often to the highest awards and often without realizing we’re just awarding what worked in the past.
That’s the nature of the cliché: I’m photographing a subject that was deemed good in the past, therefore the photo I make today will also be good. As a judge, the perspective is: This type of photo has been recognized in the past, therefore we should recognize it today.
His advice for photographers looking to break free of subjects that have been beaten shot to death? Do the hard work of researching prior work, and think about breaking new ground in either the subject, story, or storytelling method.
If clichés are so bad, why do they win contests? [Michael Davis]
Image credit: Cliche by Tom Newby Photography
Have an idea for a photo product and an entrepreneurial itch? PDN published an article this past week with three stories of people who successfully turned their ideas into products (and businesses). One of them is the story of Gary Fong and his Lightsphere:
Gary Fong, the former wedding photographer-turned-entrepreneur whose name has become synonymous with lighting accessories, says he got the idea to make his first photographic product, the Lightsphere, while flipping through an in-flight magazine. “There was an ad that said something like, ‘We make plastic parts for your ideas.’” It started him thinking about what he would like to make. What he wanted, he thought, was a large light diffuser, modeled on a lampshade. “Until then, diffusers were tiny. They sat on top of your flash and they didn’t do anything to the shape of the light. All they did was block the light coming through your flash.” He noticed that when he photographed indoors, light filtered through lampshades—which create a hot spot on the ceiling while diffusing the light on faces—produced pretty skin tones. “I thought, okay, I’ll make a big lampshade for electronic flash.”
Fong’s advice to fellow inventors? “All you need is the customers. It’s got to be a product that customers will buy. If they buy some, you know grandma will be packing boxes for you. If they buy waves of them, you’ll have grandma supervising some temps who pack the boxes until you find a distribution company.”
How Inventors Turn Their Ideas Into Photo Products [PDN]
Image credit: April Seattle Flickr meetup by Paul David Gibson
If you think about it, there are many parallels between Apple and Polaroid: both companies introduced innovative products that redefined markets in their time, both were founded by college dropouts, and both emphasized design and usability in their products. What you might not know is that it’s not a coincidence. Christopher Bonanos wrote a fascinating article for the New York Times on how Steve Jobs idolized Polaroid founder Edwin Land and modeled his career after Land’s:
The two men met at least twice. John Sculley, the Apple C.E.O. who eventually clashed with Jobs, was there for one meeting, when Jobs made a pilgrimage to Land’s labs in Cambridge, Mass., and wrote in his autobiography that both men described a singular experience: “Dr. Land was saying: ‘I could see what the Polaroid camera should be. It was just as real to me as if it was sitting in front of me, before I had ever built one.’ And Steve said: ‘Yeah, that’s exactly the way I saw the Macintosh.’ He said, If I asked someone who had only used a personal calculator what a Macintosh should be like, they couldn’t have told me. There was no way to do consumer research on it, so I had to go and create it and then show it to people and say, ‘Now what do you think?’”
The worldview he was describing perfectly echoed Land’s: “Market research is what you do when your product isn’t any good.”
Both men were also kicked out of the companies they built, but that’s where the stories differ. Jobs returned to Apple a decade later and his company went on to become the world’s largest tech firm, while Land died a decade later and his company has filed for bankruptcy twice since 2001.
The Man Who Inspired Jobs [New York Times]
Back in 1937, art director M.F. Agha wrote a piece in U.S. Camera magazine titled The Hippocratic Oath of a Photographer, which warns photographs not to pursue common photographic clichés that were saturating the industry. It’s an interesting glimpse into what popular photo subjects were back in the day.
CNN recently published a pop-quiz with 10 photos and a simple question: was the photo taken with a phone or DSLR? The test is meant to open the public’s eyes to the fact that phone cameras are getting to be just as good as expensive DSLRs. It’s misleading though, and Neal Krawetz over at Hacker Factor has a great explanation as to why:
The implied rational is that, with the correct technique, you can take pictures on your cellphone that are just as good as an expensive SLR. However, they do it by showing you thumbnail images that were created using Photoshop. At thumbnail size, even crappy pictures will look good.
Next time, CNN should do a speed comparison between a bike and a car… while they’re both at a standstill.
Phone or Fancy Camera [The Hacker Factor Blog]
Photographer Rodney Smith writes that the greatest gift possessed by still photographers is under attack like never before:
So dear photographers, others before you fought hard and long to give you a gift. And although everyone from corporations, to magazines, to art buyers try desperately to take it away from you, I implore you not to give it away.
Most of you are young and feel the need to work, and feel powerless against larger forces. You do not realize that when you get older, having the rights to your own work will be the best gift you have as a still photographer. It will help you when you need it most.
[…] The pressure is on. The economy is awful and people will grab what they can get away with. I implore you to stay strong and fight hard for what many other photographers, over the last 50 years, have fought hard to give you; the right to own and control your own work.
What Is A Picture Worth? (via APhotoEditor)
Image credit: Nimoy Present Toss 2009 by Wild Spirit Wolf Sanctuary Wolves
It seems like everyone has access to some kind of camera these days, but will the digital images captured survive long enough to become part of the historical record of our time for future generations? John Naughton at The Guardian writes,
[…] while digital technology has generally been very good for photography as a mass medium, it has also made the resulting imagery much more fragile and impermanent. Of the billions of photographs taken every year, the vast majority exist only as digital files on camera memory cards or on the hard drives of PCs and servers in the internet “cloud”. In theory – given the right back-up regimes and long-term organisational arrangements – this means that they could, theoretically, endure for a long time. In practice, given the vulnerability of storage technology (all hard disks fail, eventually), the pace at which computing kit becomes obsolete and storage formats change, and the fact that most people’s Facebook accounts die with them, the likelihood is that most of those billions of photographs will not long survive those who took them.
That’s a startling thought — while it’s true that digital photos can last for quite some time if you’re tech-savvy enough to preserve them well, how many people in the general population actually do so? For the ordinary photo-taker, making a print will likely last much longer than their haphazard — or non-existant — backups.
Stick your pics in a proper family album [The Guardian]
Image credit: Broken hard drive? – Day 148 of Project 365 by purplemattfish