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Yes, the M1 MacBook Pro Really is THAT Good

Right before Christmas, PetaPixel published its review of the M1 Macbook Pro, heaping praise upon the new computer, saying it was "much further ahead than anybody expected." That review isn't alone: in this 17.5-minute video, Linus Tech Tips finds even better performance.

Understanding Apple ProRAW

My name is Ben Sandofsky, and I'm the co-founder and developer of Lux Optics. We make Halide, the most popular RAW camera for iPhone, so when Apple revealed their new ProRAW image format, we were beyond excited.

Apple Silicon M1 MacBook Pro Review: This Changes Everything

On January 15th, 2008, Steve Jobs pulled a MacBook Air out of a manila envelope and changed laptop computers forever. Blink and you might have missed it: the instant when an entire industry shifted to accommodate a new breed of device that made more sense to more people. And last month, Apple had the audacity to do it again.

Apple ProRAW Review: The Best Way to Shoot RAW on an iPhone

Earlier today, Apple officially released Apple ProRAW via iOS 14.3. This new hybrid image format claims to give you the best of both worlds: AI-powered computational photography on the one hand, and the flexibility of a 12-bit RAW file on the other. But does it deliver the goods? In a word: yes.

Android Smartphones Can Now Use Profoto Pro Flashes

Profoto continues to push its support for smartphones with the launch of AirX Smart-TTL support in the Profoto Camera Android app. Available now in beta, the app allows you to use select Profoto lights in combination with your Android smartphone.

Apple Silicon is a True Game-Changer for Photographers

Late last week, Apple unveiled its most consequential product in at least a decade. 10 years, 9 months, 2 weeks, and 2 days after Steve Jobs took the stage to unveil the first iPad, Tim Cook announced the release of three new Macs powered by Apple's own M1 system on a chip (SOC)... changing the industry forever.

Apple Updates 27-inch iMac with New CPUs, Double the RAM, and More

Earlier this week, Apple dropped a substantial update for the 27-inch iMac: its workhorse all-in-one favored by many photographers. The updated specs go beyond just adding the latest processors—Apple also updated the GPUs, doubled the maximum RAM, made some updates to the display, and installed a better webcam to boot.

Photographers Rent a Helicopter to Re-Create the MacOS Big Sur Wallpaper

Photographers and filmmakers Andrew Levitt, Jacob Phillips, and Taylor Gray are back at it with the latest installment of their series in which they re-create Apple's MacOS desktop wallpaper photos. Following the announcement of MacOS Big Sur, the trio immediately set off to see if they could recreate the exact same shot... but it was a bit more challenging than they expected.

Covering Your MacBook Camera Can Crack Your Screen, Apple Warns

If you're super conscious about protecting your privacy, one thing you can do is cover up the camera on your laptop when it's not being used -- there are even commercial covers you can buy for this purpose. But beware: Apple is now warning that using a camera cover could permanently damage your MacBook display.

You Can Now Use Fujifilm X and GFX Cameras as Webcams on Mac

Following in Canon's footsteps, Fujifilm has just released a Mac version of its Fujifilm X Webcam software. The original version of the software—which allows you to use various X-Series and GFX cameras as webcams for streaming and video conferencing over USB, without the need for a capture card—was only available for Windows 10.

Testing the Most Expensive MacBook Pro Apple Makes

When Apple announced the new, more powerful GPU configuration for the 16-inch MacBook Pro, we reached out to ask about performance. How did it compare to the previous top-of-the line model that we tested in December? Apple's response: test it out for yourself.

You Can Now Use Profoto’s B10 Studio Strobes with Your iPhone

Profoto has just announced (in their words) "an innovation that rewrites the rules of photography." Thanks to a technology called Profoto AirX, the company has made their B10 flash series compatible with the iPhone, allowing mobile photographers to use a Xenon flash to its full potential "for the first time in history."

How the Syrian Refugee Crisis Inspired the Photo Editing App Darkroom

Earlier this week, Apple announced the winners of its annual 'Design Awards,' and as usual, one of the honorees was a photo editing app. This year, that app was Darkroom, and while the photo and video editor for iOS is impressive in its own right, the most interesting thing about Darkroom might be the story behind how it came to be.

Apple May Reveal Plans to Ditch Intel Later This Month: Report

According to a report in Bloomberg, Apple is about to drop a bombshell at WWDC later this month. After years of speculation, the company is finally ready to reveal its plans to ditch Intel and start using its own ARM-based CPUs in future Mac computers.

Review: The New 13-Inch MacBook Pro is Surprisingly Powerful

The new 13-inch MacBook Pro is a confusing proposition from Apple. We called it a "half update" in our first impressions, and I stand by that. But it's also an important update that gives photographers and video editors a lot more performance bang for their buck—as long as they're willing to spend $1,800 or more. Let's dive in.