Posts Tagged ‘apple’

New Apple Ad Touts the iPad as a Creative Powerhouse, Inspires Artists Everywhere

Say what you will about Apple — and there are many people who have a lot of not-so-nice things to say — but the company knows how to put together an ad. From the funny Mac vs. PC commercials of old to this year’s Christmas advertisement that brought many to tears, Steve Jobs vision of standing at the intersection of liberal arts and technology is often brought to life by these ads.

Apple’s newest commercial gives the iPad the same treatment — showing the gadget being used for everything from photography to filmmaking while a monologue about poetry from the movie Dead Poets Society inspires you into a creative frenzy. Read more…

Apple Acquires Startup SnappyLabs, Get Ready for Super Fast iPhone Photography

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Apple might be intent on making high-speed burst mode a ‘thing’ in future iPhone models, given that the Cupertino tech giant just acquired a one-man startup known for building an app that could push the iPhone to 20-30fps burst without sacrificing resolution. Read more…

Apple Awarded Patent for Lytro-like Light-Field Camera System

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A patent filed back in September of 2011 was finally awarded to Apple today, and it has the whole photo world atwitter. That’s because this patent describes a camera system that would use the light-field technology made famous by Lytro to take refocusable images — and it could work inside portable devices such as an iPhone.

That’s right, light-field technology in an iPhone… now you see why everybody is excited over something that is, after all, still just a patent. Read more…

iPhone 5S’ Camera Abilities Shown off in Photos and Video from Fashion Show

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In conjunction with the iPhone 5S debut, Apple also announced that the phone — or more importantly, it’s camera — would be put to the test at luxury fashion house Burberry‘s London fashion show. And now that the show is over, the duo is sharing photos and videos taken with the phone to whet your appetite for the September 20th release. Read more…

Apple VP of Marketing to Photographers: Stop Learning, We’ll Do the Work for You

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Lost amid the semi-frenzy over Apple’s new iPhone models was a provocative photography-related comment made by Apple Senior VP of Marketing, Phil Schiller, during Tuesday’s announcement. Read more…

Apple Unveils New iPhone Camera with a Larger Sensor and Slow-Motion Video

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Today is a big day for tech sites and Apple fanboys alike because it’s the day that the Cupertino-based company announces their newest iPhone — you know, the one that makes you wish your contract was up now and not in 12 months.

This time around Apple announced two new phones — the more affordable iPhone 5C and the more capable iPhone 5S — and as you might expect given the smartphone camera culture, the more expensive of the two came with some significant camera improvements. Read more…

Rare Jonathan Ive-Designed Leica M to be Auctioned Off for Charity in November

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Back in September of last year, we told you about an incredibly rare Leica M Rangefinder that was being created by Apple design guru Jony Ive. The emphasis there was on incredibly rare, because only one of these puppies is ever going to get made.

At the time we knew the camera would be auctioned off for charity, but it wasn’t until today that we found out the specific event. So if you were banking on trying to buy this uber-special Leica, have your black AMEX at the ready: the date is set for September 23rd. Read more…

Hey Apple: Regular People Have No Idea How To Manage Photos On Their iPhone

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I’m serious, they don’t. They don’t know that they don’t, but they don’t. If you grab a co-workers iPhone and they have 2500 photos on the camera roll, then you know they don’t. They’ll just keep taking photos and assume “the cloud” or whatever is backing it up.

For a time, it is.
Read more…

New Nokia Spot Bashes iPhone 5 Camera

It works for politics, so why not consumer electronics? Nokia has decided to go negative with it’s latest ad campaign, denigrating the quality of the iPhone 5 camera while lauding the photo features in the Nokia Lumia 925.
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A Closer Look at the Photography-Related Features Found in iOS 7

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The iOS 7 announcement was met with a standing ovation at Apple’s WWDC keynote. A couple-minute-long video followed by descriptions and demos by chief engineer Craig Federighi left little doubt that he, Jony Ive and their respective teams of engineers and designers have created something worth getting excited about — or, at least talking about.

But what specifically does the photo community have to get excited about? Now that the developers have their hands on the iOS 7 beta, we’re starting to get an idea.
Read more…