Posts Tagged ‘aolsearchdatascandal’

Where’s the Big Privacy Brouhaha Over Serial Numbers in EXIF Data?

On August 4, 2006, AOL published a text file containing 20 million searches done by 650,000 users over a 3-month period for research purposes. Although the company anonymized the data by showing the users as numerical IDs, people soon realized that many people searched for personally identifiable information (e.g. their names), allowing real names to be put to unique IDs, thus revealing the search history of that individual. After the media caught wind of this, the whole thing was known as the AOL search data scandal.
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