It turns out that it does exist: a magazine that prides itself on not altering their models’ faces or bodies in Photoshop. Verily is a fashion and lifestyle magazine aimed at women 18 to 35, and even though that is prime demographic territory when it comes to Photoshop use, the whole purpose of the magazine is to at least begin reversing this trend. Read more…
What if all advertising photos came with a number that revealed the degree to which they were Photoshopped? We might not be very far off, especially with recent advertising controversies and efforts to get “anti-Photoshop laws” passed. Researchers Hany Farid and Eric Kee at Dartmouth have developed a software tool that detects how much fashion and beauty photos have been altered compared to the original image, grading each photo on a scale of 1-5. The program may eventually be used as a tool for regulation: both publications and models could require that retouchers stay within a certain threshold when editing images.
(via Dartmouth via NYTimes)
A Lancome advertisement featuring Julia Roberts caused a stir back in July after it was banned by the UK for being too “Photoshopped”. Now a couple in the US are trying to bring stricter regulation to the United States. Seth and Eva Matlins, founders of Off Our Chests, have started the Self Esteem Act:
We’re asking for support to pass federal legislation requiring advertising and editorial that’s meaningfully changed the human form through photoshopping or airbrushing to carry “Truth in Advertising” labels. The labels will simply state that the models shown have been altered. No judgments, no morality, just clarity.
[...] Photoshopping, airbrushing, digital manipulation isn’t the issue. The issue is too many look at these images and theink they should look LIKE these images. And they can’t…because they’re not real.
So let’s call a duck a duck and modified picture a modified picture. All we’re asking is that if you do it – you tell us you did.
They’re currently trying to raise 10,000 signatures for the petition, which can be signed here.
The Self Esteem Act (via Daily Mail via Xatakafoto)