Last night, in addition to debuting three lenses everybody knew were coming, Sigma revealed something nobody saw coming: the L-mount Sigma fp, "the world's smallest and lightest 'pocketable full-frame' camera."
Leica has unveiled the V-Lux 5, the latest premium compact camera in Leica's V-Lux lineup and a rebranded version of the Panasonic LUMIX FZ1000 II that was announced back in February.
Smartphone lens maker Moment has been branching out more and more. From filters, to camera apps, to fanny packs, the company's high-quality smartphone lenses have opened the door to a variety of products, and today they're kicking that door wide open by announcing a line of lenses and filters for drones.
Canon has officially announced the new RF 24-240mm f/4-6.3 IS lens, a new 10x all-in-one lens for full-frame mirrorless cameras with an "entry-level price tag."
Canon has announced two new PowerShot G-Series point-and-shoot cameras, the G7 X III and G5 X Mark II. The cameras are successors to the PowerShot G7 X II and PowerShot G5 X, respectively.
Since launching in 2015, KitSplit has become a popular peer-to-peer rental network for camera gear. But gear owners have been exposed to thefts through the service, and after a recent pair of $3,500+ thefts, KitSplit has just announced a Theft Protection Owner Guarantee, the first coverage of its kind.
Leica has just announced the new M-E (Typ 240) digital rangefinder camera. The camera is designed for newcomers to the M system, "making it the new entry-point of Leica M rangefinders."
The lens adapter company Techart PRO has announced the world's first Sony E to Nikon Z autofocus adapter.
Hasselblad has announced the new XCD 35-75mm f/3.5-4.5 lens, the first zoom lens in the X System lineup. The company says it's a compact zoom lens with "prime lens performance."
Hasselblad has announced the 907X, the smallest medium format camera body ever made by the brand. Paired with the upcoming CFV II 50C digital back, photographers will be able to shoot medium format digital photography with a classic Hasselblad experience.
Hasselblad today announced the new X1D II 50C medium format mirrorless camera, a followup to the X1D, which became the world's first compact medium format mirrorless camera when it was unveiled back in 2016.
Fujifilm just announced the new Instax Mini LiPlay (pronounced "lee-play"), a hybrid camera that aims to take instant photography to the next level with a set of never-before-seen features.
Sony today announced two major telephoto lenses for its full-frame FE lens lineup: the 200-600mm f/5.6-6.3 G OSS super-telephoto zoom and the 600mm f/4 G super-telephoto prime.
It’s the news that medium format film shooters have all been waiting for. Kodak has finally broken its silence regarding the release of Ektachrome 100 in 120 medium format.
The Taiwanese lens maker Machang Optics has announced the Kamlan 50mm f/1.1 Mark II lens, a followup to the popular first version of the lens that provided photographers with an affordable option for achieving an ultra shallow depth of field and beautiful bokeh.
Profoto today announced the new B10 Plus, a "slightly bigger brother" to the B10 that doubles the power to 500Ws from 250Ws while only adding about 25% to the price.
The 2019 Apple Worldwide Developers Conference kicked off in San Jose yesterday, and Apple made several major announcements (including the new Mac Pro and 6K display) during the keynote presentation. One of the unveilings was for iOS 13, and a number of big improvements are coming to the iPhone's Camera and Photos apps.
Apple has announced its latest completely redesigned Mac Pro, a new beast of a machine that should satisfy creatives after years of grumbling over the "garbage can" model. The new refresh is a throwback to the iconic line's "cheese grater" days.
Panasonic has announced the new LUMIX S1H full-frame mirrorless camera, the third L-mount camera after the S1 and S1R announced back in February 2019. The S1H is the world's first digital interchangeable lens camera to offer 6K/24p video recording.
Moment is best known for its smartphone lenses and software, but today the company expanded into the world of camera bags by launching its new Fanny Sling and Crossbody Wallet.
Lomography has announced the new Petzval 55mm f/1.7 lens, its first Petzval Art lens created for full-frame mirrorless cameras.
Fujifilm has announced the new GFX100, a 102-megapixel medium format mirrorless camera that the company calls "a game changer in digital camera technology and capability." It's the new flagship camera of the GFX line.
Apple just announced its first-ever 8-core MacBook Pro, the fastest Mac notebook ever made. The performance boost is a boon for photographers, who will see a big jump in how quickly apps like Photoshop do CPU-intensive edits.
Godox has announced the new X2T, a wireless flash trigger that builds upon the success of the X1T with an improved user interface, a larger display, and the introduction of Bluetooth.
The San Francisco-based company Peak Design prides itself on creating innovative products for photographers that redefine their categories, and today it's back to disrupt a new niche: tripods. The brand's new Travel Tripod is designed to be one of the most compact and easy-to-use tripods ever made.
Profoto has just announced the new A1X, a "new and improved sibling" to the A1 round-head flash that was announced back in September 2017.
DJI just announced the Osmo Action camera, a new product that directly rivals GoPro's bread-and-butter action cameras. The world leader in drones is now gunning to be the world leader in action cameras.
Samsung just announced the world's first 64-megapixel smartphone camera sensor, less than a year after Sony made waves with its groundbreaking 48-megapixel smartphone sensor.
Canon has announced the new RF 85mm f/1.2L USM, a portrait lens for its new full-frame mirrorless cameras and the 5th lens in the RF lineup.
The Chinese smartphone company Nubia has unveiled the Red Magic 3, a phone that shoots 48-megapixel photos and 8K video. The performance of the device is so intense that it features liquid cooling via a copper heat pipe and a built-in cooling fan.
Yashica's Y35 digiFilm camera drummed up a great deal of excitement on Kickstarter but was universally panned by reviewers and early adopters when it finally launched in 2018. Apparently unfazed, Yashica just returned to Kickstarter with plans to launch three new film cameras and two new films.
Skylum has launched Luminar 3.1.0, the latest major update to the popular photo editing program. The Accent AI filter has been upgraded with content-aware object and facial recognition.
Tamron has announced the new 35-150mm f/2.8-4 Di VC OSD (Model A043), a fast and compact portrait zoom lens for Canon and Nikon full-frame DSLRs.
Zeiss has just officially announced the new Otus 100mm f/1.4 lens for the Canon EF and Nikon F mounts. It's the fourth Otus lens to be announced and the one with the longest focal length so far.
Tokina has unveiled the new FiRIN 100mm f/2.8, a 1:1 macro lens designed for Sony E-mount mirrorless cameras.
Sick of snapping selfies in which you or someone else has closed eyes or an unflattering facial expression? Google wants to use the power of AI to help you avoid that.
The Chinese lens maker Zhongyi Optics (ZY Optics) has unveiled the new Mitakon Speedmaster 50mm f/0.95 III for Sony E, Nikon Z, and Canon RF full-frame mirrorless cameras.
Canon has announced the new EOS Rebel SL3 DSLR, called the 250D in some regions on the world. It's a successor to the entry-level SL2 from 2017 and is described by Canon as a body that's "light in weight, heavy in features."
Canon has announced its first two instant cameras, the IVY CLIQ+ and CLIQ. Both cameras can both save digital photos as well as print them out on ZINK photo paper.
Huawei has just announced its new P30 and P30 Pro flagship smartphones, and one of the biggest things Huawei focused on was smartphone quality. Both phones are low-light monsters, and the P30 Pro has a sensitivity that goes up to a staggering ISO 409600.