Posts Tagged ‘announcement’

HTC Unveils the RE, A Periscope-style Action Camera for Capturing Everyday Life

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HTC’s rumored action camera is now official. Today the company announced the RE, a handheld action cam that could easily be confused with a miniature periscope or an inhaler.

The device represent’s HTC’s desire to expand beyond the smartphone market, and is yet another attempt to steal some of GoPro’s thunder in the industry it dominates. Read more…

Tamron 15-30mm is the First Ultra-Wide f/2.8 Zoom Lens to Offer Stabilization

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Tamron today announced the Tamron 15-30mm f/2.8 DI VC USD ulta-wide zoom lens, which the company says is the first ultra-wide f/2.8 zoom to offer image stabilization (called “vibration compensation” in Tamron-speak).
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Sigma Launches 18-300mm “All-in-One” Zoom, Two 150-600mm Lenses, and Two Teleconverters

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Sigma has announced a new 18-300mm f/3.5-6.3 DC Macro OS HSM lens, an “all-in-one” lens that’s designed for photographers who hate switching lenses but want to cover all their bases when it comes to focal lengths.
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Nikon Unveils a Wide and Fast 20mm f/1.8 Prime Lens and a SB-500 Speedlight

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Alongside its new D750 full frame DSLR, Nikon has also announced a new 20mm f/1.8 prime lens and a SB-500 Speedlight.
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Ricoh Launches a Shot at GoPro with its New WG-M1 Action Camera

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Ricoh has announced its new WG-M1 action camera, a contender in a booming market currently dominated by GoPro. While the company isn’t new to making rugged cameras geared at outdoorsy types, the WG-M1 brings a new GoPro-style form factor to the WG line that had previous just contained weatherproof compact cameras (e.g. the WG-4 and the WG-20).
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The ZEISS Otus 85mm f/1.4 Officially Arrives: Mind-Blowing Quality at a Mind-Blowing Price

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As of a couple of hours ago, there’s officially a new ‘world-class’ lens on the market. Touted as another ‘world’s best’ in its category, ZEISS’ 85mm f/1.4 Otus short telephoto lens has arrived. Read more…

Sigma Challenges Tamron with Its Own Hefty 150-600mm f/5-6.3 Sport Zoom

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Not yet announced in the English language, but announced nonetheless, it seems Sigma is looking to go toe-to-toe (read: focal length to focal length) with Tamron’s popular 150-600mm f/5-6.3 by releasing its own slightly more professional grade version. Read more…

Sony Officially Debuts the a5100, Packs the a6000’s Powerful Guts Inside a Cheaper Body

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It’s official, it’s powerful, it’s lightning quick and it’s exactly what we expected… it’s Sony’s a5100. Leaked yesterday alongside a full (and fully accurate) list of specs, the a5100 got the official announcement treatment from Sony late last night, confirming that the company pretty much decided to pack an a6000 into a cheaper body. Read more…

Nikon Officially Unveils the D810: Touts the ‘Best Image Quality in Nikon History’

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There are two ways to look at an incrementally improved DSLR: either the company missed an opportunity to improve something that has fallen behind the industry standard, or they are leaving well enough alone and not ‘fixing it if it ain’t broke,’ so to speak.

Nikon’s replacement for both the D800 and D800E, the D810, falls into that latter category: an incrementally improved DSLR that probably won’t receive too much flack for it. Read more…

Tamron Reveals the 14-150mm f/3.5-5.8, Its First All-in-One Zoom for MFT Systems

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Tamron broke new ground in MFT lenses yesterday with the release of the 14-150mm f/3.5-5.8 DI III, the company’s very first all-in-one zoom lens for Micro Four Thirds cameras. Read more…