Hong Kong model Angelababy lost her contract with Panasonic after leaking a photo of the Panasonic Lumix DMC-GF5 on Instagram in March of this year. And now: a legal mess that could cost millions.
China News reports that Panasonic is seeking a refund of their contract, worth 9,910,014 yuan (about $1,559,181.51 USD) plus another million yuan ($157,334 USD) in damages for the leak: a serious trade secret violation that Panasonic also said would affect their marketing plans and strategies. The ad agency in charge of the Panasonic campaign, McCann Shanghai, countersued Panasonic, saying the terminated contract is unlawful and the terms of their contract were met.
Image credit: Photograph by Crossroads Foundation Photos
Here’s the first leaked photo of the upcoming Panasonic Lumix DMC-GF5. It was shared on Instagram (and quickly taken down) by Hong Kong-based model Angela Baby, who was likely working on a commercial for the new Micro Four Thirds camera when she decided to snap a photo using the iPhone app. 43 Rumors writes that the camera will have a 12 megapixel sensor, ISO 12800, snappy autofocus (0.09s), a revised touchscreen, and improved low-light performance.