In a red carpet interview with Access Hollywood’s Billy Bush, Jennifer Lawrence shocked viewers by actually saying that she loves Photoshop “more than anything in the world.” The conversation began on the red carpet when Bush showed Lawrence the results of a photo shoot she did for Christian Dior.
The Miss Dior ads she did recently turned out unrealistically stunning. In them she has perfect skin, a long slender neck and incredibly thin arms. Seeing them for the first time on the red carpet, her reaction was a delighted “That doesn’t look like me at all!” Followed by the above “I love Photoshop more than anything in the world.” Read more…
We hear it all the time: magazine covers aren’t real. These models and celebrities are made up, photographed by professionals and, most infamously, airbrushed to perfection. But there’s a big difference between hearing about it, and watching it happen with your own two eyes.
In this video, UK DJ Goldierocks plays guinea pig to show you what all goes into creating a magazine-worthy model shot — from hair and makeup to an artificially constructed waistline. Read more…
It’s common knowledge that models in magazines are Photoshopped to look the way that they do — often to the detriment of the young girls that aspire to have these computer generated figures — but for the most part protests have come in the form of ad campaigns like Dove’s Campaign for Real Beauty. But in the past couple of weeks, 14-year-old Julia Bluhm decided to take a different approach. Read more…
A Lancome advertisement featuring Julia Roberts caused a stir back in July after it was banned by the UK for being too “Photoshopped”. Now a couple in the US are trying to bring stricter regulation to the United States. Seth and Eva Matlins, founders of Off Our Chests, have started the Self Esteem Act:
We’re asking for support to pass federal legislation requiring advertising and editorial that’s meaningfully changed the human form through photoshopping or airbrushing to carry “Truth in Advertising” labels. The labels will simply state that the models shown have been altered. No judgments, no morality, just clarity.
[...] Photoshopping, airbrushing, digital manipulation isn’t the issue. The issue is too many look at these images and theink they should look LIKE these images. And they can’t…because they’re not real.
So let’s call a duck a duck and modified picture a modified picture. All we’re asking is that if you do it – you tell us you did.
They’re currently trying to raise 10,000 signatures for the petition, which can be signed here.
Advertising Standards Authority, the ad industry watchdog in the UK, has banned an advertisement by Lancome featuring Julia Roberts for being misleading, stating that the flawless skin seen in the photo was too good to be true. Parliament member Jo Swinson first brought the ads to the authority’s attention, and later told the BBC:
This ruling demonstrates that the advertising regulator is acknowledging the dishonest and misleading nature of excessive retouching. Pictures of flawless skin and super-slim bodies are all around, but they don’t reflect reality.
This comes about a month after the American Medical Association called upon ad agencies to stop the “altering of photographs in a manner that could promote unrealistic expectations of appropriate body image”.