Apple is adjusting its marketing in the United Kingdom following an investigation by the country's Advertising Standards Authority (ASA). The investigation called into question language that Apple used that stated the Pro Display XDR was "far beyond HDR," among other claims.
Apple can claim to consumers that the iPhone X captures "studio-quality portraits." That's what the UK's advertising regulator has concluded after it received complaints that Apple's marketing was misleading.
Advertising Standards Authority, the ad industry watchdog in the UK, has banned an advertisement by Lancome featuring Julia Roberts for being misleading, stating that the flawless skin seen in the photo was too good to be true.