Posts Tagged ‘advertising’

Hong Kong Model May Lose Millions for Leaking Panasonic Camera on Instagram

Hong Kong model Angelababy lost her contract with Panasonic after leaking a photo of the Panasonic Lumix DMC-GF5 on Instagram in March of this year. And now: a legal mess that could cost millions.

China News reports that Panasonic is seeking a refund of their contract, worth 9,910,014 yuan (about $1,559,181.51 USD) plus another million yuan ($157,334 USD) in damages for the leak: a serious trade secret violation that Panasonic also said would affect their marketing plans and strategies. The ad agency in charge of the Panasonic campaign, McCann Shanghai, countersued Panasonic, saying the terminated contract is unlawful and the terms of their contract were met.

(via DPreview)


Image credit: Photograph by Crossroads Foundation Photos

Did You Know: Kodak Used Collectible Stuffed Animals to Sell Cameras

We’ve heard of camera manufacturers dipping into unrelated fields before, and we’ve also seen some pretty interesting marketing stunts, but in the early 90’s Kodak had already done both… in a colorful, cuddly sort of way. Back then, as an either desperate or creative ploy to get kids into photography, Kodak came out with the Kolorkins: a set of colorful, collectible stuffed animals. Read more…

Clever Photos Showing Famous Movie Posters from Behind

Here’s a clever advertisement idea done by Brazilian ad agency Y&R Sao Paulo and photographer Lúcio Cunha. They took the iconic posters of famous movies (Kill Bill, Forrest Gump, and Pretty Women) and created photos showing what they would look like if viewed from behind.
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Tissue Box Photography Promo Idea

Mailers are a popular way to self-promote as a photographer, but too often the promos go directly from the mailbox to the trash can. When his studio partners suggested printed mailers a few months ago, Derek Shapton instinctively responded, “Forget it. Not doing one. Waste of money. Too bad I can’t just print some shots on Kleenex, that way they’d at least be useful on their way to the garbage…” It suddenly dawned on him that he could do just that:

The shots were conceived of and taken specifically for the tissue boxes — it was a hilarious and messy day of photos — and I consciously tried to do things a bit differently. I wanted the images to tie in conceptually with the promotion itself, which is something sadly lacking with most promo efforts, and I wanted to indulge in some careful studio lighting, something I’m not necessarily known for — you can see the full set of shots here. And last but not least, I loved the idea of an actual product, with some actual utility, that will hopefully linger for a while on people’s desks before being thrown out. Because let’s face it, that’s ultimately what’s going to happen.

Want to encourage your prospective clients to hold onto your promos? Just make them useful!

(via Planet Shapton)


Image credit: Photograph by Derek Shapton and used with permission

Skydiving Fashion Shoot at 126MPH

To promote its new One X phone (and the camera on it), HTC came up with the bizarre idea of doing a skydiving fashion shoot with photography student Nick Jojola and model (and professional skydiver) Roberta Mancino. During the photoshoot above the Arizona desert, Jojola plummeted to Earth at 126MPH while Mancino whizzed by at 181MPH, giving the photographer a tiny window of 0.8 seconds to squeeze off the shot.
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Photos of Falling Chocolate Confections Created Without CGI

Japan-based art collective NAM shot this series of advertisements showing gravity-defying chocolate confections. What’s interesting about the concept is that they decided to do everything without digital trickery, opting instead to hang the various foods from thin strings.
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Photos of Famous Cartoon Characters in Minimalist LEGO Form

German ad agency Jung von Matt created this brilliant series of photographs for a LEGO advertising campaign titled “Imagine”. The images show famous characters from children’s television shows in simplified LEGO form. Can you figure out each of the shows?
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Israel Bans Use of Underweight Models in Advertising Photographs

While a number of countries are taking steps to ban the unrealistic Photoshopping of models, Israel has gone a step further: the country has banned the use of underweight models themselves. Additionally, ads that are Photoshopped to make models look skinnier must also now carry a disclaimer. With the new law in place, all models appearing at photo shoots for ads geared toward the Israeli market must provide an up-to-date medical report proving that they aren’t malnourished by the World Health Organization’s (WHO) standards. WHO states that a body mass index below 18.5 indicates malnutrition. By these standards, a woman 5’8” tall must weigh at least 119 pounds.

(via AP via PDNPulse via The Click)


Image credit: IMG_7144 by dsearls

The Photographer’s Pen Pal Promo Piece

One of the most important things I’ve learned during my ongoing adventure as a small-town, self-employed photographer is that nothing is more important than the relationships I’m building. So when I decided sometime last year that I was going to do a 2012 promo I wanted to create something that looked elegant, something that the recipients could be a part of and most importantly, something that could start building long-lasting relationships.
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Beautiful Macro Photos of the Insides of Musical Instruments

Photographer Bjoern Ewers directed this creative advertising campaign for the Berlin Philharmonic orchestra that shows beautiful views of the insides of various instruments. Shot using a macro lens, each one looks more like a giant music hall than a musical instrument.
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