Posts Tagged ‘advertising’

Tissue Box Photography Promo Idea

Mailers are a popular way to self-promote as a photographer, but too often the promos go directly from the mailbox to the trash can. When his studio partners suggested printed mailers a few months ago, Derek Shapton instinctively responded, “Forget it. Not doing one. Waste of money. Too bad I can’t just print some shots on Kleenex, that way they’d at least be useful on their way to the garbage…” It suddenly dawned on him that he could do just that:

The shots were conceived of and taken specifically for the tissue boxes — it was a hilarious and messy day of photos — and I consciously tried to do things a bit differently. I wanted the images to tie in conceptually with the promotion itself, which is something sadly lacking with most promo efforts, and I wanted to indulge in some careful studio lighting, something I’m not necessarily known for — you can see the full set of shots here. And last but not least, I loved the idea of an actual product, with some actual utility, that will hopefully linger for a while on people’s desks before being thrown out. Because let’s face it, that’s ultimately what’s going to happen.

Want to encourage your prospective clients to hold onto your promos? Just make them useful!

(via Planet Shapton)


Image credit: Photograph by Derek Shapton and used with permission

Skydiving Fashion Shoot at 126MPH

To promote its new One X phone (and the camera on it), HTC came up with the bizarre idea of doing a skydiving fashion shoot with photography student Nick Jojola and model (and professional skydiver) Roberta Mancino. During the photoshoot above the Arizona desert, Jojola plummeted to Earth at 126MPH while Mancino whizzed by at 181MPH, giving the photographer a tiny window of 0.8 seconds to squeeze off the shot.
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Photos of Falling Chocolate Confections Created Without CGI

Japan-based art collective NAM shot this series of advertisements showing gravity-defying chocolate confections. What’s interesting about the concept is that they decided to do everything without digital trickery, opting instead to hang the various foods from thin strings.
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Photos of Famous Cartoon Characters in Minimalist LEGO Form

German ad agency Jung von Matt created this brilliant series of photographs for a LEGO advertising campaign titled “Imagine”. The images show famous characters from children’s television shows in simplified LEGO form. Can you figure out each of the shows?
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Israel Bans Use of Underweight Models in Advertising Photographs

While a number of countries are taking steps to ban the unrealistic Photoshopping of models, Israel has gone a step further: the country has banned the use of underweight models themselves. Additionally, ads that are Photoshopped to make models look skinnier must also now carry a disclaimer. With the new law in place, all models appearing at photo shoots for ads geared toward the Israeli market must provide an up-to-date medical report proving that they aren’t malnourished by the World Health Organization’s (WHO) standards. WHO states that a body mass index below 18.5 indicates malnutrition. By these standards, a woman 5’8” tall must weigh at least 119 pounds.

(via AP via PDNPulse via The Click)


Image credit: IMG_7144 by dsearls

The Photographer’s Pen Pal Promo Piece

One of the most important things I’ve learned during my ongoing adventure as a small-town, self-employed photographer is that nothing is more important than the relationships I’m building. So when I decided sometime last year that I was going to do a 2012 promo I wanted to create something that looked elegant, something that the recipients could be a part of and most importantly, something that could start building long-lasting relationships.
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Beautiful Macro Photos of the Insides of Musical Instruments

Photographer Bjoern Ewers directed this creative advertising campaign for the Berlin Philharmonic orchestra that shows beautiful views of the insides of various instruments. Shot using a macro lens, each one looks more like a giant music hall than a musical instrument.
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How Not to Advertise a Mudproof Camera

The brilliant marketing gurus over at Pentax came up with this photograph as a way of illustrating that the company’s new Optio WG-2 is mudproof. Makes you want one, doesn’t it?

(via Pentax via Photo Rumors)

Photographer Promotes New Site with QR Code Made from Ordinary Objects

QR codes have become an extremely popular way of linking to digital things from the physical world, and more and more businesses are displaying them in order to direct customers to their websites. Photographer David Sykes (whom we previously featured here) decided to take advantage of the craze to promote his new website and blog. Instead of an ordinary QR code, however, he decided to create an 8-foot square model of the code using things such as boots, calculators, briefcases, boomboxes, and champagne bottles. He then photographed the code on film and mailed out limited edition prints.
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US Moves Toward Banning Photoshop in Cosmetic Ad Photographs

The US is following the UK’s lead in banning advertisements for having too much digital manipulation. The National Advertising Division, a US watchdog that imposes self-regulation on the ad industry, has banned a CoverGirl mascara ad by Procter & Gamble because Photoshop was used to make the girl’s eyelashes thicker than they were in real life. Even though the enhancement was disclosed in the ad itself, NAD wasn’t satisfied, saying,

You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’

The NAD says that it’s following the lead of its sister body in the UK, the Advertising Standards Authority. Back in June, ASA banned a makeup ad featuring Julia Roberts for being too manipulated.

(via Business Insider)