How Not to Advertise a Mudproof Camera
The brilliant marketing gurus over at Pentax came up with this photograph as a way of illustrating that the …
The brilliant marketing gurus over at Pentax came up with this photograph as a way of illustrating that the …
QR codes have become an extremely popular way of linking to digital things from the physical world, and more and more businesses are displaying them in order to direct customers to their websites. Photographer David Sykes (whom we previously featured here) decided to take advantage of the craze to promote his new website and blog. Instead of an ordinary QR code, however, he decided to create an 8-foot square model of the code using things such as boots, calculators, briefcases, boomboxes, and champagne bottles. He then photographed the code on film and mailed out limited edition prints.
The US is following the UK’s lead in banning advertisements for having too much digital manipulation. The …
As newspapers and magazines struggle to keep eyeballs from turning to the free world of the Web, more and more blogs are rising up to fill the niches once dominated by print. Despite the changing landscape, magazines are still able to command high advertising rates that blogs can't match (yet).
Team Detroit came up with a clever series of anti-drug-style advertisements for the College of Creative Studies. Have you talked to your kids about Photoshopping?
A Lancome advertisement featuring Julia Roberts caused a stir back in July after it was banned by …
Here are some fantastic compliations of commercials promoting Japanese camera companies. They aired from the 1970s to the 1990s. The video above is the Canon collection.
Photographer duo Joachim Guanzon and Marden Blake (AKA aesonica) created this short behind-the-scenes …
Turns out the giant hand sculptures that popped up all over the world over the past few …
Last Friday, Olympus partnered with JetBlue for an Oprah-style giveaway: each of the …
Photo fads are themselves growing as a fad -- after "planking" became a worldwide Internet sensation earlier this year, it seems like every week a silly new idea is introduced as "the new planking".
It's not a microscope stop-motion animation, but this stop-motion ad Kia created for its 2012 Picanto is pretty incredible. Over the course of 25 days and nights, they used 1200 bottles of nail polish to paint 900 individual fake fingernails. Each nail took a whopping 2 hours to paint.
Advertising Standards Authority, the ad industry watchdog in the UK, has banned an advertisement by Lancome featuring Julia Roberts for being misleading, stating that the flawless skin seen in the photo was too good to be true.
Here’s another ad from Olympus’ Get a Real Camera campaign spotted by …
Photographer Mark Matthews of Sydney, Australia spotted the above plaque on a sidewalk …
It’s estimated that 8 million people in the US struggle with an eating …
One of our keen-eyed readers named Daniel recently opened up his July issue …
Sigma generated a lot of buzz recently after announcing its SD1 DSLR with a $9,700 MSRP, and that's probably exactly what they were trying to do. As articles all over the Internet questioned why a 14.7MP Sigma DSLR would cost the same price as Pentax's 40MP medium-format DSLR, Sigma was quick to point out that the camera would actually be selling for a slightly more reasonable street price of $6,900.
Ever wonder what the fees involved in doing photography for an ad campaign look like? Jess Dudley, a producer …
This might be something you’d see if Flickr moved into the advertising business. It’s an advertising spot taken over …
Leica recently ran a series of billboard advertisements promoting the S2 medium format DSLR and V-Lux 1. The billboards were quite unique in that they were individually made to show the wall they were placed on, with the details of the wall blown up to highlight the 12x optical zoom of the V-Lux 1 and the 37.5 megapixel sensor of the S2.
Photographer Clint Davis was previously the Art Director at a national magazine, so he has first hand experience on the type of photographer promo that grabs the attention of clients. Recently he himself needed to do some self-promotion, so he decided to get creative and create promo mailers filled with awesomeness. He writes,
Most of the promo pieces [Davis used to receive] were 4×6″ postcards with a picture on one side, and printed addresses on the other side. Stale, non-personalized, and probably frayed at the edges, the postcards rarely made it from the mail room to my desk. But a box?!? A freakin’ box??? NOW you have my attention. Maybe it’s just me, but when I get a box in the mail with a hand-written address, a slow fuzzy feeling comes over me and my eyes open 43% more than usual. YOU good box are coming back to my desk for a thorough dissection.
Above all I wanted to make a self-promotion mailer that wouldn’t get tossed in the trash right away. Considering the caliber of ad agencies, magazine photography editors, athletic teams, and select others that will receive this mailer, that is a tall order to accomplish.
Back in May we featured an Olympus commercial that was shot entirely with the camera it was promoting (the Olympus PEN E-PL1), lending credence to the camera's video capabilities.
You've probably seen in-video advertising, but how about ads placed in images? A company called Image Space Media wants to make sure you do.
Established in 2008, they're the first and leading provider of in-image advertising on the web. This means relevant advertisements are placed in an overlay that appears over a portion of an image or photograph, just like the advertisements YouTube places at the bottom of most videos.
There's a new video on YouTube showing a gigantic shipping container camera promoting a Samsung camera. In the video, bystanders can actually use the "camera" by inserting some money into a coin slot, and then having someone jump onto the massive shutter button on top of the shipping container. The resulting photograph is then displayed on a gigantic screen atop a nearby building.
We're on a roll with controversial advertisements today. New York garment company Weatherproof has gotten the attention of the White House after illegally using a photograph of President Obama's visit to the Great Wall of China on a billboard in New York City (41st St. and 7th Ave.)
Harry Potter actress Emma Watson recently appeared in a Burberry advertising campaign with her brother Alex, and one particular …