Posts Tagged ‘advertising’

Photographer Sues Apple Over the Use of Her Photo to Promote the Retina Display

Apple is constantly engaged in its fair share of courtroom battles, but its latest one hits a little closer to home for photographers. Swiss photographer Sabine Liewald has filed a lawsuit against Apple for using her “Eye Closeup” photograph to promote the 15-inch MacBook Pro’s Retina Display.
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This Photograph Earned One Wedding Photographer a $18,000 Payday

Texas wedding photographer Allen Ayres was recently contacted by an advertising agency that wanted to use one of his wedding photographs for one of its pharmaceutical clients. Ayres had in mind to ask for $1,000, but wisely decided to ask for advice over at Digital Wedding Forum.
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Is This the Difference Between CCD and CMOS Camera Sensors? Nope

Virtually all digital still cameras capture light using either a CCD or a CMOS sensor. Most consumers don’t know the difference, and — given the rate at which CMOS sensors are improving — both sensors perform equally well in most cases (Leica is rumored to be switching over to the CMOS camp with its upcoming M10).

However, that’s not what a PC World store in Ireland wants you to believe. The photo above shows an informational placard that was on display recently in one of its stores. The top image shows a scene shot with a CCD sensor, and the bottom image allegedly shows the “same scene” shot with a CMOS sensor. Hmmm…
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Iconify: The Modern Portfolio, Reimagined

One of the most important things a photographer must do is advertise and sell their services. All professionals have a good grasp on how to take great photos and edit them in post to make them look even better, but fewer have the time, expertise, or funds to put together a quality portfolio that will catch a client’s eye and bring them business. That’s where the Iconify platform comes in. Read more…

Hong Kong Model May Lose Millions for Leaking Panasonic Camera on Instagram

Hong Kong model Angelababy lost her contract with Panasonic after leaking a photo of the Panasonic Lumix DMC-GF5 on Instagram in March of this year. And now: a legal mess that could cost millions.

China News reports that Panasonic is seeking a refund of their contract, worth 9,910,014 yuan (about $1,559,181.51 USD) plus another million yuan ($157,334 USD) in damages for the leak: a serious trade secret violation that Panasonic also said would affect their marketing plans and strategies. The ad agency in charge of the Panasonic campaign, McCann Shanghai, countersued Panasonic, saying the terminated contract is unlawful and the terms of their contract were met.

(via DPreview)


Image credit: Photograph by Crossroads Foundation Photos

Did You Know: Kodak Used Collectible Stuffed Animals to Sell Cameras

We’ve heard of camera manufacturers dipping into unrelated fields before, and we’ve also seen some pretty interesting marketing stunts, but in the early 90’s Kodak had already done both… in a colorful, cuddly sort of way. Back then, as an either desperate or creative ploy to get kids into photography, Kodak came out with the Kolorkins: a set of colorful, collectible stuffed animals. Read more…

Clever Photos Showing Famous Movie Posters from Behind

Here’s a clever advertisement idea done by Brazilian ad agency Y&R Sao Paulo and photographer Lúcio Cunha. They took the iconic posters of famous movies (Kill Bill, Forrest Gump, and Pretty Women) and created photos showing what they would look like if viewed from behind.
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Tissue Box Photography Promo Idea

Mailers are a popular way to self-promote as a photographer, but too often the promos go directly from the mailbox to the trash can. When his studio partners suggested printed mailers a few months ago, Derek Shapton instinctively responded, “Forget it. Not doing one. Waste of money. Too bad I can’t just print some shots on Kleenex, that way they’d at least be useful on their way to the garbage…” It suddenly dawned on him that he could do just that:

The shots were conceived of and taken specifically for the tissue boxes — it was a hilarious and messy day of photos — and I consciously tried to do things a bit differently. I wanted the images to tie in conceptually with the promotion itself, which is something sadly lacking with most promo efforts, and I wanted to indulge in some careful studio lighting, something I’m not necessarily known for — you can see the full set of shots here. And last but not least, I loved the idea of an actual product, with some actual utility, that will hopefully linger for a while on people’s desks before being thrown out. Because let’s face it, that’s ultimately what’s going to happen.

Want to encourage your prospective clients to hold onto your promos? Just make them useful!

(via Planet Shapton)


Image credit: Photograph by Derek Shapton and used with permission

Skydiving Fashion Shoot at 126MPH

To promote its new One X phone (and the camera on it), HTC came up with the bizarre idea of doing a skydiving fashion shoot with photography student Nick Jojola and model (and professional skydiver) Roberta Mancino. During the photoshoot above the Arizona desert, Jojola plummeted to Earth at 126MPH while Mancino whizzed by at 181MPH, giving the photographer a tiny window of 0.8 seconds to squeeze off the shot.
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Photos of Falling Chocolate Confections Created Without CGI

Japan-based art collective NAM shot this series of advertisements showing gravity-defying chocolate confections. What’s interesting about the concept is that they decided to do everything without digital trickery, opting instead to hang the various foods from thin strings.
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