Posts Tagged ‘advertising’

Skydiving Fashion Shoot at 126MPH

To promote its new One X phone (and the camera on it), HTC came up with the bizarre idea of doing a skydiving fashion shoot with photography student Nick Jojola and model (and professional skydiver) Roberta Mancino. During the photoshoot above the Arizona desert, Jojola plummeted to Earth at 126MPH while Mancino whizzed by at 181MPH, giving the photographer a tiny window of 0.8 seconds to squeeze off the shot.
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Photos of Falling Chocolate Confections Created Without CGI

Japan-based art collective NAM shot this series of advertisements showing gravity-defying chocolate confections. What’s interesting about the concept is that they decided to do everything without digital trickery, opting instead to hang the various foods from thin strings.
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Photos of Famous Cartoon Characters in Minimalist LEGO Form

German ad agency Jung von Matt created this brilliant series of photographs for a LEGO advertising campaign titled “Imagine”. The images show famous characters from children’s television shows in simplified LEGO form. Can you figure out each of the shows?
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Israel Bans Use of Underweight Models in Advertising Photographs

While a number of countries are taking steps to ban the unrealistic Photoshopping of models, Israel has gone a step further: the country has banned the use of underweight models themselves. Additionally, ads that are Photoshopped to make models look skinnier must also now carry a disclaimer. With the new law in place, all models appearing at photo shoots for ads geared toward the Israeli market must provide an up-to-date medical report proving that they aren’t malnourished by the World Health Organization’s (WHO) standards. WHO states that a body mass index below 18.5 indicates malnutrition. By these standards, a woman 5’8” tall must weigh at least 119 pounds.

(via AP via PDNPulse via The Click)


Image credit: IMG_7144 by dsearls

The Photographer’s Pen Pal Promo Piece

One of the most important things I’ve learned during my ongoing adventure as a small-town, self-employed photographer is that nothing is more important than the relationships I’m building. So when I decided sometime last year that I was going to do a 2012 promo I wanted to create something that looked elegant, something that the recipients could be a part of and most importantly, something that could start building long-lasting relationships.
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Beautiful Macro Photos of the Insides of Musical Instruments

Photographer Bjoern Ewers directed this creative advertising campaign for the Berlin Philharmonic orchestra that shows beautiful views of the insides of various instruments. Shot using a macro lens, each one looks more like a giant music hall than a musical instrument.
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How Not to Advertise a Mudproof Camera

The brilliant marketing gurus over at Pentax came up with this photograph as a way of illustrating that the company’s new Optio WG-2 is mudproof. Makes you want one, doesn’t it?

(via Pentax via Photo Rumors)

Photographer Promotes New Site with QR Code Made from Ordinary Objects

QR codes have become an extremely popular way of linking to digital things from the physical world, and more and more businesses are displaying them in order to direct customers to their websites. Photographer David Sykes (whom we previously featured here) decided to take advantage of the craze to promote his new website and blog. Instead of an ordinary QR code, however, he decided to create an 8-foot square model of the code using things such as boots, calculators, briefcases, boomboxes, and champagne bottles. He then photographed the code on film and mailed out limited edition prints.
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US Moves Toward Banning Photoshop in Cosmetic Ad Photographs

The US is following the UK’s lead in banning advertisements for having too much digital manipulation. The National Advertising Division, a US watchdog that imposes self-regulation on the ad industry, has banned a CoverGirl mascara ad by Procter & Gamble because Photoshop was used to make the girl’s eyelashes thicker than they were in real life. Even though the enhancement was disclosed in the ad itself, NAD wasn’t satisfied, saying,

You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’

The NAD says that it’s following the lead of its sister body in the UK, the Advertising Standards Authority. Back in June, ASA banned a makeup ad featuring Julia Roberts for being too manipulated.

(via Business Insider)

Where Photo Businesses Should Spend Their Advertising Dollars

As newspapers and magazines struggle to keep eyeballs from turning to the free world of the Web, more and more blogs are rising up to fill the niches once dominated by print. Despite the changing landscape, magazines are still able to command high advertising rates that blogs can’t match (yet). Wanting to find out whether magazines or blogs provided the best bang of each advertising buck, photographer Trey Ratcliff recently spent $26,000 placing ads in three major photography magazines, comparing the results to his online affiliate ad returns. His conclusion?

If I was consulting for one of these product companies that puts significant funds into magazine advertising, I would challenge them to try something new for six months: Try taking 50% of that money and put it into several hundred blogs, podcasts and review sites and measure the results. Cut the worst performers and find new ones.

Only one of the three magazines actually made Ratcliff money (the other two lost over ten thousand dollars) — the one that included an online ad rotation as part of the package.

Stop Advertising in Photo Magazines – Head West to the Web [Trey Ratcliff]


Thanks for sending in the tip, Troy!