Posts Tagged ‘advertising’

Shootout Game Uses Duels to Find the Fastest Camera Slinger in the West

Check out this brilliant marketing idea: to promote its professional sling-style camera backpacks, Kata designed a carnival/arcade-style game called Shootout. It’s live contest that has been held in various store locations and trade shows around the world. Basically, participants engage a virtual cowboy photographer in a duel. Once the timer starts, one must swing their camera bag around, “unholster it”, and snap a photo of the screen. If the time captured in your photo is less than the time achieved by Mr. Cowboy Photog (and faster than other participants), you win a pretty pricey camera bag.
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Survey: Majority of Non-Pro DSLR Users Use Their Cameras as Point-and-Shoots

Sony is continuing its campaign against the mindless use of DSLRs. After releasing a series of viral videos poking fun at inept DSLR users, Sony is now turning to facts and hard evidence (in addition to humor). The company recently did a survey of 1012 non-professional DSLR users, and the results are pretty interesting.
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Ford Blends Cars Into Scenes Using Paint Instead of Photoshop

Chinese photographer Liu Bolin (AKA “The Invisible Man”) has received quite a bit of attention over the past seven years for his self-portraits showing himself blending into various scenes with a carefully painted body rather than digital manipulation. His photographs have attracted the attention of Ford, which recently commissioned Liu to create a series of advertisements to promote the 2013 Ford Fusion.
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A Clever Polaroid Camera Promo Mailer Made with Card Stock

We’ve shared examples of creative promotional mailers in the past, but we usually don’t receive them. A few days ago, however, we received a small box from the folks over at Photojojo. Inside was a clever papercraft Polaroid camera that serves as both a press kit and a desk decoration.
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Photographer Sues Apple Over the Use of Her Photo to Promote the Retina Display

Apple is constantly engaged in its fair share of courtroom battles, but its latest one hits a little closer to home for photographers. Swiss photographer Sabine Liewald has filed a lawsuit against Apple for using her “Eye Closeup” photograph to promote the 15-inch MacBook Pro’s Retina Display.
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This Photograph Earned One Wedding Photographer a $18,000 Payday

Texas wedding photographer Allen Ayres was recently contacted by an advertising agency that wanted to use one of his wedding photographs for one of its pharmaceutical clients. Ayres had in mind to ask for $1,000, but wisely decided to ask for advice over at Digital Wedding Forum.
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MIOPS: Smartphone Controllable High Speed Camera Trigger

MIOPS is a new smartphone-controlled camera trigger that combines all of the features photographers want in a high-speed camera trigger into one convenient device.

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Is This the Difference Between CCD and CMOS Camera Sensors? Nope

Virtually all digital still cameras capture light using either a CCD or a CMOS sensor. Most consumers don’t know the difference, and — given the rate at which CMOS sensors are improving — both sensors perform equally well in most cases (Leica is rumored to be switching over to the CMOS camp with its upcoming M10).

However, that’s not what a PC World store in Ireland wants you to believe. The photo above shows an informational placard that was on display recently in one of its stores. The top image shows a scene shot with a CCD sensor, and the bottom image allegedly shows the “same scene” shot with a CMOS sensor. Hmmm…
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Iconify: The Modern Portfolio, Reimagined

One of the most important things a photographer must do is advertise and sell their services. All professionals have a good grasp on how to take great photos and edit them in post to make them look even better, but fewer have the time, expertise, or funds to put together a quality portfolio that will catch a client’s eye and bring them business. That’s where the Iconify platform comes in. Read more…

Hong Kong Model May Lose Millions for Leaking Panasonic Camera on Instagram

Hong Kong model Angelababy lost her contract with Panasonic after leaking a photo of the Panasonic Lumix DMC-GF5 on Instagram in March of this year. And now: a legal mess that could cost millions.

China News reports that Panasonic is seeking a refund of their contract, worth 9,910,014 yuan (about $1,559,181.51 USD) plus another million yuan ($157,334 USD) in damages for the leak: a serious trade secret violation that Panasonic also said would affect their marketing plans and strategies. The ad agency in charge of the Panasonic campaign, McCann Shanghai, countersued Panasonic, saying the terminated contract is unlawful and the terms of their contract were met.

(via DPreview)


Image credit: Photograph by Crossroads Foundation Photos

Did You Know: Kodak Used Collectible Stuffed Animals to Sell Cameras

We’ve heard of camera manufacturers dipping into unrelated fields before, and we’ve also seen some pretty interesting marketing stunts, but in the early 90′s Kodak had already done both… in a colorful, cuddly sort of way. Back then, as an either desperate or creative ploy to get kids into photography, Kodak came out with the Kolorkins: a set of colorful, collectible stuffed animals. Read more…