Posts Tagged ‘advertising’

L’Oreal Pulls Ads, Saying They Used Too Much Photoshop

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Actress Jennifer Lawrence may be fine with excessive Photoshopping, but advertising regulatory authorities in the United States aren’t of the same opinion. We reported back in 2011 that the UK had banned certain advertisements for excessive Photoshop work, and that the US was moving in the same direction.

Now, news has emerged that cosmetic company L’Oreal has pulled a series of advertisements, citing that an excessive amount of post-production was done to exaggerate what their products could do.
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Promo Idea: Use Tiny DSLR USB Drives to Make Sure Your Photos Are Seen

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To promote this year’s edition of its sports photography competition, Red Bull Illume is sending out a pretty slick promo. It’s simply a USB drive loaded with a press media kit, but the presentation is so clever that we thought we’d share it with you (perhaps you can do something similar to promote your own photography business).
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A Brilliant Series of Advertising Portraits Promoting Dental Floss

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The Brazilian advertising agency Y&R recently came up with an extremely clever series of photographs for Colgate to promote the company’s line of Total dental floss. Check out the three couple portraits in the post and see how quickly your eye is drawn to the weirdness.
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Clever Photos of Men with Hairy Beards

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To make the point that Garnier Fructis’ hair products are great for both women and men, advertising agency Publicis teamed up with photographers Billy & Hells for a series of creative advertising photographs.

Upon first glance, each of the photographs appear to show a tough guy with a massively long beard. However, look a little closer and you’ll realize that things are not what they appeared to be.
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Instagram Responds to Controversy Over New ToS, Promises Changes

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If you had any doubts regarding how much of a part of our culture Instagram has become, just take a peek at the public outcry that erupted after Instagram announced changes to its policies yesterday. The controversial edits were reported in media outlets around the world, and legions of die-hard Instagram fans took to social media channels to protest them.

People mainly focused on a section of the document that appears to give Instagram sweeping permissions to sell photos without consent or compensation to third-parties for advertising purposes.
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Instagram Takes Step Toward Profitability by Updating Its ToS, Causes Grumbling

Earlier this month, Facebook stated that it’s working on strategies for monetizing Instagram. Now we’re starting to see the gears in the money-making machine warming up.

Instagram announced an update to its Terms of Service and Privacy Policy documents today, with changes that will take effect on January 16, 2013. While it’s understandable that any service’s terms must change if rolls out a new business model, many users aren’t pleased with what some of the updated sections say.
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Shootout Game Uses Duels to Find the Fastest Camera Slinger in the West

Check out this brilliant marketing idea: to promote its professional sling-style camera backpacks, Kata designed a carnival/arcade-style game called Shootout. It’s live contest that has been held in various store locations and trade shows around the world. Basically, participants engage a virtual cowboy photographer in a duel. Once the timer starts, one must swing their camera bag around, “unholster it”, and snap a photo of the screen. If the time captured in your photo is less than the time achieved by Mr. Cowboy Photog (and faster than other participants), you win a pretty pricey camera bag.
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Survey: Majority of Non-Pro DSLR Users Use Their Cameras as Point-and-Shoots

Sony is continuing its campaign against the mindless use of DSLRs. After releasing a series of viral videos poking fun at inept DSLR users, Sony is now turning to facts and hard evidence (in addition to humor). The company recently did a survey of 1012 non-professional DSLR users, and the results are pretty interesting.
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Ford Blends Cars Into Scenes Using Paint Instead of Photoshop

Chinese photographer Liu Bolin (AKA “The Invisible Man”) has received quite a bit of attention over the past seven years for his self-portraits showing himself blending into various scenes with a carefully painted body rather than digital manipulation. His photographs have attracted the attention of Ford, which recently commissioned Liu to create a series of advertisements to promote the 2013 Ford Fusion.
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A Clever Polaroid Camera Promo Mailer Made with Card Stock

We’ve shared examples of creative promotional mailers in the past, but we usually don’t receive them. A few days ago, however, we received a small box from the folks over at Photojojo. Inside was a clever papercraft Polaroid camera that serves as both a press kit and a desk decoration.
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