Posts Tagged ‘advertising’

Sprite’s Raspberry Pi Camera: Marketing Stunt Meets DIY Photography

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There’s nothing like a gimmicky camera to make you tilt your head to the side and raise an eyebrow out of curiosity. The most recent gimmick to cross our desks is a camera that is equal parts advertising and DIY creation: an over-branded Sprite camera with a Raspberry Pi at its core. Read more…

Real Beauty Isn’t Retouched

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Dove Canada is getting serious about promoting Real Beauty by going after art directors, graphic designers and photo retouchers — basically anyone who distorts body image in print. In order to fight those who they feel create an unrealistic representation of what the body actually looks like, they created a “Beautify” action that can be downloaded for free from popular editing sites. The action appears to add a “glowing skin” effect when in reality, it reverts the image back to its original, unretouched state, thus driving home Dove’s philosophy that “Real Beauty Isn’t Retouched.”

I don’t know about you, but if I downloaded a skin enhancing action only to find it reverted my image back to the unretouched state, I’d be throwing out all my Dove products in protest.
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New Tech Could One Day Beam Invisible Ads Directly Into Your Camera

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Just in case you weren’t feeling media-saturated enough already: there’s word of an emerging technology that could decorate your photos with ads only a camera can see.
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Postagram Now Lets You Send Postcard Photos for Free… with Ads

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We told you about the Postagram app/service by Sincerely all the way back in 2011 when it first made landfall. Using the free app, users could select photos, pay $1, and have them slapped onto a postcard and sent to whomever they chose.

Now, with help from a few companies that are eager to get their brand in front of your eyes, Postagram is adding the ability to send free, advertiser sponsored post cards that won’t cost you a thing. Read more…

Ad Campaign Uses Powerful Photographs to Explain that Facebook Likes Don’t Help

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When they were tasked with putting together a powerful advertising campaign for Crisis Relief Singapore, ad agency Publicis Singapore mixed heart-wrenching photos with a hard-to-swallow tagline to create something quite moving. Read more…

Award-Winning Short Film Tells the Story of the Leica M-Monochrome’s ‘Soul’

It’s not often an ad gets recognized as a phenomenal piece of cinematography, but that’s what has happened for the short film ‘Alma’ (translated: “soul”) produced by Sentimental Filme for the release of the Leica M-Monochrome at the Leica Store in São Paulo. Read more…

New Canon Ad Campaign Takes a Swing at Smartphone Photography

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Smartphones have been stealing market share from the big camera manufacturers for years now, and it doesn’t seem like it’ll stop anytime soon. Naturally, that leads to a healthy fear from companies like Canon and Nikon who, unlike Sony or Samsung, don’t have players on both sides.

For its part, Canon has decided to start fighting back in the form of a new advertising campaign with the tagline: “don’t let a call interrupt your photo.” Read more…

Photos That Reveal the Hidden Nature of Depression When Turned Upside Down

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Here’s an example of photography being used to deliver a powerful message in a creative way: Singapore-based suicide prevention organization Samaritans of Singapore recently ran a series of ads recently that highlight the challenge of spotting depression.
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Adobe Pranks Pedestrians at a Bus Stop with Real-Time Photoshopping

Adobe recently came up with a clever and funny way of promoting its Adobe Creative Day event that’ll be held next week. The company visited a bus stop in Sweden and pranked people by Photoshopping them in real time into a digital movie poster advertisement displayed next to the bench. The whole thing was documented with hidden cameras and shared in the video above.
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I Don’t Use Lighting Equipment Because I Care About You

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I was on little road trip recently, when the need for BBQ became so overwhelming that I had to stop at the first restaurant I could find. It happens sometimes. I’m not proud of it, but when Pork speaks, I listen. Luckily, there was an adorable little BBQ place in the next town. A tiny little mom-and-pop joint, which in my opinion, are always the best.
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