Every year since 2010, photographer Clint Davis has put together a creative promotional mailer to send out to current and prospective clients. This year he got playful and created a custom LEGO kit promo mailer.
Here's something that's strange yet creative. KFC Hong Kong wanted to promote its Hot & Spicy fried chicken, so the ad agency Ogilvy & Mather Hong Kong Photoshopped pieces of fried chicken into photos to make them look like fiery explosions and smoke/vapor plumes.
Snapchat ran its first TV commercial this past weekend. As you can see in the 60-second video above, the company is trying to sell itself to a wider audience as "A New Kind of Camera."
A 25-year-old Swedish photographer and model says she has received rape threats after appearing in an Adidas advertising campaign photo baring her hairy legs.
A photographer is suing consumer products giant Procter & Gamble, accusing the corporation and the world's largest advertiser of not paying her for photos that have appeared on Olay packaging and marketing materials used around the world. An expert on the photographer's side estimates that P&G could owe more than $75 million.
Being a great photographer is only one part of turning it in to a full-time job. You’ll also need some business chops, and these 3 tips from photographer Moshe Zusman will give you some ideas on how automate client acquisition.
I admit, the first time I saw these images I though they were fake. Someone probably added their clothes on as a joke. But when I realized the context and saw the source of the images, it made sense. The fact that the execution was bad made it hilarious.
When Facebook took over Instagram, it was clear it would adopt the same changes seen in Facebook news feeds that are known so well. Algorithms push certain stories higher in feeds, rather than displaying them in chronological order. Now, sponsored posts will be clearly labelled in a bid to out paid product placement on the platform.
The foods you buy in the store and at restaurants are never as tasty as they look in advertising photos, but what many people might not know is that you probably wouldn't enjoy eating the foods seen in those pictures. The reason is because commercial food photographers use all kinds of non-edible products to cleverly make food look delicious in front of a lens. Here's a 9-minute video on 10 of those tricks.
Photographer Amol Jadhav and art director/retoucher Pranav Bhide recently created something awesome for World For All Animal Care And Adoptions in Mumbai. Using creative lighting and framing, they created a set of optical illusion portraits that each contain two images in one.
A couple of years ago, Target got embarrassed by a Photoshop fail that gave a swimsuit model ridiculously long arms (that model was later invited onto Ellen). The retail chain has since learned from its mistakes: its latest swimsuit photos focus on realism and leave out Photoshop "airbrushing."
My name is Jessica Rosa, and I've been a professional photographer for more than 20 years. I feel cheated by Yelp's advertising services, and I want to help other photographers not make the same mistake I did. This is about my experience in purchasing Yelp "full-service" advertising, and you need to know this before you enter a contract with them.
These days there's a lot of talk about "fake news" on the Internet, and Facebook recently announced the introduction of fact checkers. Is that a good thing? I feel ambivalent about it, and I'll explain why.
If you're into photography enough that your feed gets filled with a bit of camera porn from time to time, you're likely to have seen the $55 8x telephoto lens for cellphones being sold by The Outdoor Spirit.
When Filmakademie student Eugen Merher created his Adidas spec ad "Break Free," he knew he had something special on his hands. Unfortunately, Adidas' communications department never got back to him; now they get to watch his beautifully-crafted ad take off without them.
The folks at Breed fashion photography school recently set up an interesting (and very educational) challenge for themselves: recreate a beauty shot of actress Kristen Stewart that was captured by famed fashion photographer Mario Testino for this year's Chanel ad campaign.
Adobe has come up with a strange and hilarious new idea for promoting its new Adobe Stock royalty-free image service. The company is turning infamously terrible stock photos into a new limited edition clothing line. It's called Adobe Stock Apparel.
Clapham Common Tube station in London is looking very feline today. After a very successful tongue-in-cheek Kickstarter campaign, the so-called Citizens Advertising Takeover Service (CATS) has managed to replace 68 advertisements in the station with ... cat photos.
A camera store in Utah is attempting to make their product advertisements as cute as they are informative with some help from their local Humane Society.
An advertising agency recently approached me about shooting photos for a transportation industry company. They had the idea of forming different modes of transportation (e.g. car, boat, motorcycle and truck) out of the bodies of the workers.
The majority of "photos" you see these days when you flip through an IKEA catalog are actually purely computer generated images, but some of the shots are still done in a photo studio. To promote its 2017 catalog, IKEA released this humorous 2-minute tongue-in-cheek video that offers a glimpse into the minds of a few of the models involved in the photo shoots.
If Puma or Nike or anybody else wants to photograph Usain Bolt from now on, the fastest man in the world says they'll have to do it on Jamaican soil. It's a decision Bolt made in order to help bolster his country's economy and help people back home.
In today’s digital age, a budding photographer would find it hard to believe that physical mailers would be an important aspect of their marketing strategy. The reality is not only are they important but they are also essential.
My name is Dana Neibert, and I'm an advertising photographer based in Coronado, California. I recently shot a series of portraits of Flo from Progressive Insurance. Here's a look at the project.
There's something incredibly touching about a photograph of a mother-to-be cradling her belly and gazing sweetly at her unborn child. Unfortunately, thanks to these beer ads, you're never going to be able to look at those photos the same way again.
London's new mayor Sadiq Khan was only elected last month, but he lost no time fulfilling a big campaign promise. Now that he's in office, Kahn is officially banning all ads that "conform to an unrealistic body image" in the London transit network.
Remember Flag? Back in 2014, the then-nascent idea raised over $150K on Kickstarter to launch a 100% free, ad-supported photo printing service. Today, that dream became an honest-to-goodness smartphone app reality.
The airline Emirates is a sponsor of the French Open championship in tennis, and one of its advertisements at the tennis matches is an aerial camera in the shape of an Airbus A380.
Bill Cahill is a commercial photographer based in New York and Los Angeles who specializes in capturing liquids in motion. He was recently commissioned to shoot an ad campaign for Peet's Coffee. The 11-minute video above offers a behind-the-scenes look at not only this specific project, but Cahill's career journey as well.
The convergence of motion and stills in advertising productions has been on my radar for a while now. More and more, I’m being asked to create video content alongside stills productions for clients and, while this comes with many additional challenges that most clients aren’t aware of, I really enjoy shooting motion as much as stills and have tried to find ways to create both types of content that has a consistent look and feel that brands require for ad work.
How far is too far when it comes to advertising photography? Calvin Klein has a risqué reputation of flirting with the border between acceptable and inappropriate, but one of their recent underwear ads may have crossed that line.
A few days ago I met up with two younger photographers at a coffee shop in San Francisco.
I have always seen myself as a young, up and coming photographer, but after two decades in photography I guess I’m now among the established, “older guys”.
Can Apple make you cry and want to call your mom in 30 seconds? They're gonna try. In the latest addition to the Cupertino brand's famous 'Shot on iPhone' campaign, Apple has put together a touching montage of photos and videos or real moms that might just put your tear ducts to work.
The Citizens Advertising Takeover Service (AKA C.A.T.S.) just launched a funny, ridiculous Kickstarter campaign that seeks to do something awesome: they want to replace every single ad in a London Tube station with pictures of cats.
No matter how lucrative it might be, maintaining your pets social media accounts can be a lot of work. But what if your puppy could shoot and share their own photos, without your help? With this vest from Pedigree, they can.
Usually the term "top dogs" is used metaphorically; in this case, we're being literal. The most popular pooches on Instagram, it recently came to light, are raking in money by the thousands for every product placement photo they post.
Gap is apologizing this week after a photo in its new Gap Kids ad campaign sparked controversy for a "racially insensitive" pose. The photo shows a white child model resting her arm on a black child's head.
The department store chain Lord & Taylor has agreed to settle charges with the Federal Trade Commission (FTC) for deceptive marketing on Instagram. The company paid popular users up to $4,000 to post a single photo of themselves wearing a dress.
All the numbers have been pointing upwards for Instagram. In fact, a recent analysis shows that Instagram will be used by 1 in 3 person, in the US, by 2020. With 400 million active users today, it is the only platform where people exclusively take and share visual content and nothing else.
During the Oscars this weekend, the website hosting service Squarespace will be airing a new commercial featuring photographer …