Posts Tagged ‘advertising’

Postagram Now Lets You Send Postcard Photos for Free… with Ads

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We told you about the Postagram app/service by Sincerely all the way back in 2011 when it first made landfall. Using the free app, users could select photos, pay $1, and have them slapped onto a postcard and sent to whomever they chose.

Now, with help from a few companies that are eager to get their brand in front of your eyes, Postagram is adding the ability to send free, advertiser sponsored post cards that won’t cost you a thing. Read more…

Ad Campaign Uses Powerful Photographs to Explain that Facebook Likes Don’t Help

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When they were tasked with putting together a powerful advertising campaign for Crisis Relief Singapore, ad agency Publicis Singapore mixed heart-wrenching photos with a hard-to-swallow tagline to create something quite moving. Read more…

Award-Winning Short Film Tells the Story of the Leica M-Monochrome’s ‘Soul’

It’s not often an ad gets recognized as a phenomenal piece of cinematography, but that’s what has happened for the short film ‘Alma’ (translated: “soul”) produced by Sentimental Filme for the release of the Leica M-Monochrome at the Leica Store in São Paulo. Read more…

New Canon Ad Campaign Takes a Swing at Smartphone Photography

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Smartphones have been stealing market share from the big camera manufacturers for years now, and it doesn’t seem like it’ll stop anytime soon. Naturally, that leads to a healthy fear from companies like Canon and Nikon who, unlike Sony or Samsung, don’t have players on both sides.

For its part, Canon has decided to start fighting back in the form of a new advertising campaign with the tagline: “don’t let a call interrupt your photo.” Read more…

Photos That Reveal the Hidden Nature of Depression When Turned Upside Down

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Here’s an example of photography being used to deliver a powerful message in a creative way: Singapore-based suicide prevention organization Samaritans of Singapore recently ran a series of ads recently that highlight the challenge of spotting depression.
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Adobe Pranks Pedestrians at a Bus Stop with Real-Time Photoshopping

Adobe recently came up with a clever and funny way of promoting its Adobe Creative Day event that’ll be held next week. The company visited a bus stop in Sweden and pranked people by Photoshopping them in real time into a digital movie poster advertisement displayed next to the bench. The whole thing was documented with hidden cameras and shared in the video above.
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I Don’t Use Lighting Equipment Because I Care About You

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I was on little road trip recently, when the need for BBQ became so overwhelming that I had to stop at the first restaurant I could find. It happens sometimes. I’m not proud of it, but when Pork speaks, I listen. Luckily, there was an adorable little BBQ place in the next town. A tiny little mom-and-pop joint, which in my opinion, are always the best.
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Creative Ad Tells a Beautiful Love Story Using 85 Seconds from 105 Stock Videos

AlmapBBDO, the ad agency behind the touching Getty ad “From Love to Bingo,” are at it again. Last time they spent six months picking 873 stock photos out of 5,000+ options to create an award-winning one minute video.

This time Getty asked them to do the same thing, only using the agency’s massive video archive instead. The resulting video is, dare we say, even better than the “Love to Bingo” ad. Read more…

Peter Belanger: The Man Behind Many of Apple’s Iconic Product Images

You know those iconic minimalist product photos for Apple gadgets? Have you ever wondered about how they’re shot and who shoots them?

One of the people behind the photos is San Francisco-based photographer Peter Belanger. The video above is a behind-the-scenes look into how Belanger photographed the iPhone 3GS for a 2009 issue of Macworld magazine.
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Canon’s “Super Soccer Kids” Ad Jumps On the Cute Child Commercial Fad

The video above is a commercial Canon is running over in Japan to promote its new Kiss X7/Rebel SL1, the world’s smallest and lightest DSLR. It shows how the camera is perfect for soccer moms who would like to capture action shots of their “super soccer kids.”
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