Posts Tagged ‘advertising’

Shooting a Portrait of a Man with a Cloud of Falling Lemons

Israeli photographer Ronen Goldman was recently commissioned by UK-based premium luggage manufacturer Redland London to shoot a series of advertising photos promoting an upcoming line of luggage. The company wanted to show the durability of the product and how it helps you “be prepared for anything,” so Goldman created a photo of a man protecting himself from a cloud of falling lemons. The video above is a behind-the-scenes glimpse into how the image was created.
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Top Instagram Users Making Thousands Per Photo by Promoting Products

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It pays to have a lot of Instagram followers — literally. Top users on the photo-sharing service these days are finding that their simple picture snapping can be turned into real dollars, and a lot of them at that. The numbers may astound you: some users are receiving thousands of dollars in exchanging for sharing a single photo that promotes a company’s products.
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Conceptual Photographer Creates Literal USB Thumb Drives for His Promo Mailer

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Justin Poulsen is a conceptual photographer based in Toronto, Canada, who specializes in building physical props for his surreal photos rather than relying on digital trickery. To convey this fact for his latest promotional mailer campaign, Poulsen decided to take the idea of “thumb drives” very literally.
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Hardcore Athlete Portraits of Weightlifting Grandmas and Basketball Playing Grandpas

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Advertising imagery for everything from basketball shoes to weightlifting attire usually features muscled athletes performing some amazing (if occasionally Photoshop-enhanced) feat. Photographer Dean Bradshaw decided to turn that idea on its head with his series Golden Years. Read more…

#PictureBelfast Challenges You to Tell the Difference Between a Smartphone Filter and Analog Film

Online content studio Rubber Republic recently created something called #PictureBelfast, a photography-based viral campaign designed to showcase their city on behalf of Tourism Ireland.

But this isn’t just a set of pretty pictures — it’s an interactive challenge that wants to see if you can tell the difference between a film photograph, and a filtered wannabe taken with a smartphone. Read more…

BTS: Annie Leibovitz Shoots the Rich and Powerful for Corcoran’s ‘Live Who You Are’ Campaign

Annie Leibovitz is known for capturing photographs of the most exclusive and well-known celebrities in the world. So when The Corcoran Group launched their new Live Who You Are campaign to show off their high-end and exclusive brand of real estate, naturally, they called upon the renowned photographer to get the job done. Read more…

Tumblr Inks Deal to Allow Ditto to Scan Your Photos for Clues About What Brands You Use

Update: Major changes have been made after learning a majority of the online coverage of this updated was incorrect.


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Tumblr users post approximately 130 million photos every day. And starting this week, they will begin to sort through every single one of them for various brands and items, with the help of Ditto Labs.

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Samsung Will Give You a Free NX30 if You #DitchTheDSLR on June 4th in NYC

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If you’ve been thinking of swapping out your old DSLR for a more nimble mirrorless camera, but you just don’t want to go through the hassle of selling your old kit and raising the necessary funds, Samsung has one hell of a deal for you.

On June 4th between the hours of 12pm and 6pm in Times Square, Samsung will GIVE you an NX30 for free if you’re willing to hand over your DSLR (any DSLR) in exchange. Read more…

Using Body Painted Models to Create and Photograph a Fiat 500c Abarth

Editor’s Note: This video is a tiny bit NSFW. All nudity has been censored, but the models are at times very scantily clad so you may want to wait until you’re at home to watch it.


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While The Body Issue of ESPN Magazine usually keeps the focus on bodies in a sporty sense, Fiat wanted to make an impression in its advertising pages as well.

And so, taking the Fiat 500C’s motto “Made of Pure Muscle” to its most literal sense, Fiat used 15 circus performers, acrobats and artists to turn human bodies into a car without the help of Photoshop. Read more…

Photographers Upset at Wedding Blog for Offering Paid Facebook and Pinterest Posts

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The popular wedding blog The Wedding Chicks has become the focus of much of the photo community’s ire today after an article on the popular photography blog Fstoppers brought attention to one of their business practices. Namely: that they offer “social media packages” in which photographers can pay the blog to have their work featured on the Wedding Chicks Pinterest, Facebook or Twitter. Read more…