AlmapBBDO, the ad agency behind the touching Getty ad “From Love to Bingo,” are at it again. Last time they spent six months picking 873 stock photos out of 5,000+ options to create an award-winning one minute video.
This time Getty asked them to do the same thing, only using the agency’s massive video archive instead. The resulting video is, dare we say, even better than the “Love to Bingo” ad. Read more…
You know those iconic minimalist product photos for Apple gadgets? Have you ever wondered about how they’re shot and who shoots them?
One of the people behind the photos is San Francisco-based photographer Peter Belanger. The video above is a behind-the-scenes look into how Belanger photographed the iPhone 3GS for a 2009 issue of Macworld magazine.
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The video above is a commercial Canon is running over in Japan to promote its new Kiss X7/Rebel SL1, the world’s smallest and lightest DSLR. It shows how the camera is perfect for soccer moms who would like to capture action shots of their “super soccer kids.”
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One of the most prominent celebrity endorsement deals in the camera industry has been actor Ashton Kutcher serving as the face of Nikon. Since 2009, Kutcher — a guy who boasts over 14 million Twitter followers — has been appearing in commercials and print ads hawking Nikon digital cameras. In 2012, TIME voted the partnership as a top 10 celebrity tech endorsement.
There have been strange rumblings in the camera industry over this past weekend regarding the relationship between Kutcher and Nikon, with a rumor suggesting that the relationship has gone sour and is over.
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For its H5D ad campaign, Hasselblad approached underwater photographer Henrik Sorensen, knowing that he would put together something worthwhile. What he came up with is a “twisted take” on Denmark as a fairytale country that he’s calling “Not Just a Fairytale,” and the above video takes us behind the scenes at the underwater shoot. Read more…
Actress Jennifer Lawrence may be fine with excessive Photoshopping, but advertising regulatory authorities in the United States aren’t of the same opinion. We reported back in 2011 that the UK had banned certain advertisements for excessive Photoshop work, and that the US was moving in the same direction.
Now, news has emerged that cosmetic company L’Oreal has pulled a series of advertisements, citing that an excessive amount of post-production was done to exaggerate what their products could do.
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To promote this year’s edition of its sports photography competition, Red Bull Illume is sending out a pretty slick promo. It’s simply a USB drive loaded with a press media kit, but the presentation is so clever that we thought we’d share it with you (perhaps you can do something similar to promote your own photography business).
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The Brazilian advertising agency Y&R recently came up with an extremely clever series of photographs for Colgate to promote the company’s line of Total dental floss. Check out the three couple portraits in the post and see how quickly your eye is drawn to the weirdness.
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To make the point that Garnier Fructis’ hair products are great for both women and men, advertising agency Publicis teamed up with photographers Billy & Hells for a series of creative advertising photographs.
Upon first glance, each of the photographs appear to show a tough guy with a massively long beard. However, look a little closer and you’ll realize that things are not what they appeared to be.
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If you had any doubts regarding how much of a part of our culture Instagram has become, just take a peek at the public outcry that erupted after Instagram announced changes to its policies yesterday. The controversial edits were reported in media outlets around the world, and legions of die-hard Instagram fans took to social media channels to protest them.
People mainly focused on a section of the document that appears to give Instagram sweeping permissions to sell photos without consent or compensation to third-parties for advertising purposes.
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