Nikon has been doing a pretty good job with its “I AM NIKON” advertising campaign in Europe — so good, apparently, that one Flickr user went as far as to get the slogan tattooed on her forearm. Too bad Nikon chose to run Ashton Kutcher commercials in the US instead of these ads…
One of our keen-eyed readers named Daniel recently opened up his July issue of Wired magazine and saw this advertisement for the popular Fujifilm FinePix X100. What caught his eye was the following line:
The FinePix X100 provides smooth tonal rendering, an exceptionally low S/N ratio and outstanding image clarity.
S/N stands for “signal to noise” and an “exceptionally low S/N ratio” would mean the camera shoots extremely low-quality, noisy photographs — hardly the thing you’d want to boast about in an advertisement!
Update: Title and tweet fail: we originally wrote “Kodak” instead of “Fujifilm” in the title of this post. Sorry Kodak!
Nikon is running a new “Man of Action” commercial starring Ashton Kutcher in the US that features the same “twist” as the Olympus PEN commercial we shared in the middle of 2010. Sorry for the out-of-sync audio (let’s just pretend it’s dubbed).
Vodafone recently ran a pretty creative advertising campaign called “Pixel Hunt” for the purpose of illustrating how many pixels LG’s 5-megapixel Optimus phone packs. They published a 5-megapixel photograph (presumably taken with the phone) on a website and invited people to zoom in and click individual pixels, with 100 of the pixels “containing” a free Optimus phone. It took 300,000 visitors a whole month to click each of the 5 million pixels.
Now if only Canon or Nikon would do the same thing with their flagship DSLRs! I wonder how long it would take a 21-megapixel photo to be fully clicked by rabid Canonites/Nikonians. Any guesses?
This epic advertisement for The Camera Store imagines what would be like if wars were fought with cameras instead of guns. In this alternate reality, massive telephoto lenses and flash(bang)s sure come in handy!
This advertisement might not seem too special or difficult to do at first glance, until you find out that it was done completely in Photoshop.
Our original plan: traditional animation in flash, still art in illustrator. Boy did that change. As we went through look development, everyone was feeling the wonkier hand drawn feel. Goodbye Illustrator. As we talked through the pipeline process with our new animator buddy Ben, he suggests “just do it ALL in Photoshop”. With a flurry of keystrokes, the animation timeline was opened, and we were animating… right there… all in one program. ZOMG. [#]
Did you know that Photoshop is capable of animation? Check out the Window->Animation panel.
Here’s a neat blast from the past — a Kodak Instamatic commercial from the 1960s, when the latest technology was the ability to take four flash photographs without changing bulbs. “Four full power flashes in one tiny cube!”. The camera set was priced at $18, which is about $131 when adjusted for inflation.
Nikon created this beautiful video promoting Nikkor lenses, and included interesting looks into how their lenses are manufactured. Previously we shared a post showing how Canon manufactures their 500mm lens.