Posts Tagged ‘adcampaign’
Smartphones have been stealing market share from the big camera manufacturers for years now, and it doesn’t seem like it’ll stop anytime soon. Naturally, that leads to a healthy fear from companies like Canon and Nikon who, unlike Sony or Samsung, don’t have players on both sides.
For its part, Canon has decided to start fighting back in the form of a new advertising campaign with the tagline: “don’t let a call interrupt your photo.” Read more…
The California government health agency First 5 was created to help “nurture and protect our most precious resource — our children.” As such, one of their programs aims to stop childhood obesity by reaching out to parents and educating them about proper nutrition.
The agency’s recent poster meant to show the dangers of sugary drinks, however, seems to have gone a bit too far, using Photoshop to make a healthy child look obese and drawing the ire of the public in the process. Read more…
If you’ve ever wondered how a professional moving still is put together, this behind-the-scenes video of Dave Hill‘s shoot for Fiat should shed a little light on the matter. The final product is a composite mix of stills shot using a 5D Mark II and a Hasselblad H3D-50, and high-speed video shot using a Phantom Flex and a Phantom Gold.
French photographers organization Union des Photographes Professionnels (UPP) launched a controversial new advertising campaign this week, speaking out against the use of photographs without proper permission and/or payment. The ad reads: “Each day, a photographer’s work is used without his consent”. A spokesperson for UPP states,
It’s obvious that professional photographers are not being listened to. So, for the first time, we’re speaking to the photographic community with an image. We hope to raise awareness among the public, as well as the media and the government, about photographers’ problems. Each day, photographers are faced with decreasing rates. They are forced to compete against image libraries that are offering vile prices. These practices are infringing on photographers’ moral rights.
In a blog post, the organization adds, “Each day, photographers risk their lives to allow us to stay informed. And each day, photographers continue to be dealt with as if they weren’t producing anything. [...] With this image, we want to show the violent and disrespectful economic reality that photographers have to deal with.”
Photographer Mark Matthews of Sydney, Australia spotted the above plaque on a sidewalk that reads,
If your camera also sends text messages, that will explain why your photos are rubbish
Turns out it’s a clever new ad campaign by Olympus titled “Get a Real Camera“. Visiting the website on the plaque takes you to the Olympus Australia website.
(via Chase Jarvis)
Image credit: Photograph by Mark Matthews and used with permission
Here’s a big reason not to use stock images in a political ad campaign – the model’s “loyalty” can be bought.
According to BBC News, a witty public relations battle has sprung up between two opposing political parties in Northern Ireland, the Democratic Unionist Party (DUP) and the Ulster Conservatives and Unionists (UCU).
A designer for the UCU recognized the image of the woman on the DUP poster from a stock photo agency. He purchased another image of “Kristen” to run in a spoof advertisement, which says she had a change of heart. A UCU spokesperson then challenged the opposite party, asking them to verify which voter constituency in Northern Ireland the woman was from.
In spite of their PR predicament, the DUP responded, saying that the situation has only upped their publicity. There’s always a silver lining.
(via The Online Photographer)
Image Credit: DUP Billboard by DUP photos
Burger King recently partnered up with marketing agency Ogilvy for a unique “Have It Your Way” campaign. In order to convey how personalized the orders are, they used a hidden camera and printer to slap a candid photograph of the customer’s face right on the burger wrapper. A separate hidden camera was used to document the reactions of the customers after seeing themselves on their food.
Some customers pulled out cameras to remember the unique wrapper, while others stated they would save the wrapper itself. I found it pretty funny how unflattering the candid portraits were.