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Apple Releases Tear-Jerking ‘Shot on iPhone’ Ad for Mother’s Day

Can Apple make you cry and want to call your mom in 30 seconds? They're gonna try. In the latest addition to the Cupertino brand's famous 'Shot on iPhone' campaign, Apple has put together a touching montage of photos and videos or real moms that might just put your tear ducts to work.

This is Why the World Needs War Photographers

Reporters Without Borders just released this new video, titled "War Reporters," as part of a new campaign to raise awareness and support for conflict photographers.

"Without independent reporters, war would just be a nice show," the video says. "Support those that risk their lives to bring us the truth."

This is How People in Other Industries Respond When Asked for Free Spec Work

Requests for free spec work is a big problem for photographers, who lose out when clients demand free photos in exchange for "vague to nonexistent compensation." To show how ridiculous the idea of spec work is, Toronto agency Zulu Alpha Kilo had a guy approach people in other businesses with requests for free spec work to sample their products and services before actually committing to paying. A barista, chef, personal trainer, and architect all responded with indignation; watch their reactions in the 2.5-minute video above.

This Honda ‘Paper’ Stop-Motion Ad Was Done Entirely By Hand and In Camera

New York-based stop-motion artist Adam Pesapane, who goes by PES, has earned a great deal of attention over the past few years for his remarkable animations that are made with creativity, hard work, and still photographs from DSLRs. His viral shorts include "Fresh Guacamole," "Western Spagetti,", and "Submarine Sandwich" (his projects often involve ordinary things getting turned into food).

Honda recently enlisted Pesapane's services to create the ad above, titled "Paper." It runs just 2 minutes, but it took 4 months of work to create!

A Clever Camera Store Ad on the Side of a Bus

Over in Japan, the electronics chain Yodobashi Camera places these creative ads on the sides of buses that turn the rear wheel into a lens for a giant camera. Kevin Warnecke spotted this one in Kyoto, Japan.

Olympus DSL-ARM Ad Pokes Fun at the Heaviness of DSLRs

Olympus has launched a bizarre and humorous new ad campaign to promote its mirrorless cameras at the expense of "heavy DSLRs." The ads feature a made up medical condition called DSL-ARM: "the affliction of having your arm stretched by using a heavy DSLR." Check out the 30-second ad above.

This Apple iPad Commercial Was Shot with the iPad

Apple aired a new iPad commercial during the Oscars ceremony last night. The ad touts the iPad as a tool that anyone can use for creating films. What viewers may not have known while watching the spot, however, was that the commercial itself was filmed entirely on an iPad.

Photographer Captures 24 Sunsets in 8 Hours, Chases the Sun Around the Globe for Citizen

Photographer Simon Roberts and ex-NATO pilot Jonathan Nicol were recently given an incredible task to perform: they were asked to steal a night back from Mother Earth herself.

Over the course of 8 hours they literally chased the sun around the globe, staying in 'the same moment in time' and letting the Earth spin under them while Roberts captured all 24 sunsets along the way... or rather captured the sun trying to set on them while they fought back with technology and sheer force of will.

Atlantic City Pro-Casino Group Takes Heat After Full-Page Ad Photoshop Fail

The Atlantic City Alliance, a non-profit group supported by casinos that attempts to get you to spend more at casinos, is in some hot water after they purchased and published a full-page ad that appeared in the Star-Ledger, WSJ and Philadelphia Inquirer.

Normally, it wouldn’t be a problem. But after some readers took a closer look, the issue was brought to life when it was noticed that the image in the ad was a rather blatant Photoshopping attempt.

Leica Proudly Releases ‘The Most Boring Ad Ever Made’ for the New Leica T

What’s the most boring advertisement you’ve ever seen? Well, whatever it is, Leica is here to challenge it. In a move that is part humor part marketing brilliance, Leica has put together a 45-minute long advertisement that shows off every. single. second that each of their just-announced Leica T cameras spend being polished down, ever-so-meticulously, by hand.

Pro Photographer Shows Off the Nikon 1 V3’s Sports Photography Chops

If you go by first impressions and reader comments, the Nikon 1 V3 has about one-third of people excited, one-third skeptical, and one-third annoyed and wondering why anyone is excited at all. If you happen to fall into the first two of these categories, the video above from Nikon Europe might interest you.

Judge Rules Model’s Lawsuit Against Getty Will Go to Trial

Several months after model Avril Nolan sued stock photography giant Getty Images for displaying her portrait and licensing it to the New York State Division of Human Rights for an HIV-related advertisement, a judge ruled the lawsuit will be taken to court rather than dismissed as Getty had hoped for.

Using Body Painted Models to Create and Photograph a Fiat 500c Abarth

Editor's Note: This video is a tiny bit NSFW. All nudity has been censored, but the models are at times very scantily clad so you may want to wait until you're at home to watch it.

While The Body Issue of ESPN Magazine usually keeps the focus on bodies in a sporty sense, Fiat wanted to make an impression in its advertising pages as well.

And so, taking the Fiat 500C's motto "Made of Pure Muscle" to its most literal sense, Fiat used 15 circus performers, acrobats and artists to turn human bodies into a car without the help of Photoshop.