Canadian camera shop The Camera Store are the masters of viral photography-related ads (they’re the ones behind the Battle at F-Stop Ridge and its sequel). Now, with the Olympics just around the corner, they’ve released this humorous new video showing an imaginary “2012 World Photo Games” in which photo gear is used for Olympic sports.
Posts Tagged ‘ad’
French photographers organization Union des Photographes Professionnels (UPP) launched a controversial new advertising campaign this week, speaking out against the use of photographs without proper permission and/or payment. The ad reads: “Each day, a photographer’s work is used without his consent”. A spokesperson for UPP states,
It’s obvious that professional photographers are not being listened to. So, for the first time, we’re speaking to the photographic community with an image. We hope to raise awareness among the public, as well as the media and the government, about photographers’ problems. Each day, photographers are faced with decreasing rates. They are forced to compete against image libraries that are offering vile prices. These practices are infringing on photographers’ moral rights.
In a blog post, the organization adds, “Each day, photographers risk their lives to allow us to stay informed. And each day, photographers continue to be dealt with as if they weren’t producing anything. [...] With this image, we want to show the violent and disrespectful economic reality that photographers have to deal with.”
To promote its new One X phone (and the camera on it), HTC came up with the bizarre idea of doing a skydiving fashion shoot with photography student Nick Jojola and model (and professional skydiver) Roberta Mancino. During the photoshoot above the Arizona desert, Jojola plummeted to Earth at 126MPH while Mancino whizzed by at 181MPH, giving the photographer a tiny window of 0.8 seconds to squeeze off the shot.
While a number of countries are taking steps to ban the unrealistic Photoshopping of models, Israel has gone a step further: the country has banned the use of underweight models themselves. Additionally, ads that are Photoshopped to make models look skinnier must also now carry a disclaimer. With the new law in place, all models appearing at photo shoots for ads geared toward the Israeli market must provide an up-to-date medical report proving that they aren’t malnourished by the World Health Organization’s (WHO) standards. WHO states that a body mass index below 18.5 indicates malnutrition. By these standards, a woman 5’8” tall must weigh at least 119 pounds.
For a recent advertising campaign to bring attention to its hydrogen-powered cars, Mercedes-Benz decided to make a car “invisible” by creating a novel cloaking device using LEDs and a Canon 5D Mark II. One side of the car was covered with several mats of LEDs that display what the DSLR sees on the other side.
Polaroid and Chase Jarvis teamed up to create this “Will It Blend“-style advertisement for the the Polaroid Z340 instant digital camera. It’s a clever idea, but poor cameras!
As newspapers and magazines struggle to keep eyeballs from turning to the free world of the Web, more and more blogs are rising up to fill the niches once dominated by print. Despite the changing landscape, magazines are still able to command high advertising rates that blogs can’t match (yet). Wanting to find out whether magazines or blogs provided the best bang of each advertising buck, photographer Trey Ratcliff recently spent $26,000 placing ads in three major photography magazines, comparing the results to his online affiliate ad returns. His conclusion?
If I was consulting for one of these product companies that puts significant funds into magazine advertising, I would challenge them to try something new for six months: Try taking 50% of that money and put it into several hundred blogs, podcasts and review sites and measure the results. Cut the worst performers and find new ones.
Only one of the three magazines actually made Ratcliff money (the other two lost over ten thousand dollars) — the one that included an online ad rotation as part of the package.
Stop Advertising in Photo Magazines – Head West to the Web [Trey Ratcliff]
Thanks for sending in the tip, Troy!