Posts Tagged ‘ad’

BTS: How the Sony Skydive Lens Change Ad Was Filmed… and No It Wasn’t Fake

There’s no doubt the ubiquity of fake and mis-reported content on the Internet has turned many of us into big-time skeptics. Whenever we see something that seems incredible or outlandish, our knee-jerk reaction is to call it fake and begin searching for evidence of that fact, using our confirmation bias as a guide.

One video that elicited such a response from many of the people that saw it was this recent Sony ad that showed an a7R lens change happening in mid-air during a skydive. Read more…

Humor: ‘Body Evolution’ Model Turned Into Santa Claus by Cheeky Ad Agency

Last year, a time-lapse called ‘Body Evolution – Model Before and After‘ went viral as people the world over had their eyes opened to just how much a model can be altered with the help of hair, makeup and, most of all, Photoshop. That video has accrued almost 8 million views, and is still shared today in hopes of convincing magazines to begin putting disclaimers on images that are significantly altered in post.

The video above by ad agency Victors & Spoils takes that video and does something hilarious with it. Almost as if to say “You think that’s extreme? We’ll SHOW you extreme!” the agency Photoshopped the model further, from the beautiful Barbie-like cover girl into none other than Santa Claus! Read more…

Creative Paper Company Ad Brings Tissue Paper Animals to Life Through Stop Motion

Here’s something really cool and creative for you to watch as you’re getting ready for TGIF. The video above, a commercial for Japanese paper company Nepia, is one of the more inventive and probably difficult to create stop motion animations we’ve run across. Read more…

Combining Anamorphic Illusions & Forced Perspective to Create a Mind-Bending Ad

A couple of weekends ago we shared a short Ray-Ban ad that demonstrated the concept of perspective anamorphosis in a sufficiently mind-blowing way. But if you thought that video was impressive, this Honda ad will probably leave you speechless. Read more…

Two-Minute Mind-Bending Demonstration of Perspective Anamorphosis

Anamorphosis is a technique you’ve probably seen used many times, even if you never knew what it was called. It’s the projection technique that sidewalk artists use to make it seem like their drawings are three-dimensional when viewed from a specific angle.

And if you want a perfect example of this technique in action, look no further than the video above: a commercial for Ray-Ban sunglasses… although you’d never have been able to tell if we hadn’t told you. Read more…

Blast from the Past: Vintage Commercial for the Nimslo 35mm 3D Camera

Sure, the 1980s isn’t quite so far in the past as, say, the first photo, but the commercial above is classic nonetheless. It shows off the Nimslo 35mm 3D camera, the first consumer level 3D lenticular camera of the 80s and, if you believe the commercial, “the most important new camera of your lifetime.” Read more…

Humor: Chicken-Based Image Stabilizing Rig Delivers Super-Steady Results

Optical image stabilization is all about keeping the camera still even as the housing shakes or otherwise moves around. And when it comes to stabilization in nature, few creatures are as good at keeping their camera (read: head) perfectly still as the chicken.

So why not strap a camera onto a chicken’s head and turn the guy (or gal) into a fowl-stabilized action cam!? Why, no reason at all! Read more…

Nokia Syncs Flashes with the Lumia 1020 for Full-On Professional Studio Shoot

As the battle for cameraphone supremacy rages on, companies want to win over amateur and professional shooters alike. That’s not to say that Nokia or Apple expects you to replace your SLR with a Lumia 1020 or iPhone 5S, but they would probably love to claim that “most professional photographers use our phone.”

To that effect, Nokia has put together this video showing how its own camera expert Ari Partinen managed to pull off a real studio portrait shoot using only the Lumia 1020 and some synced external flashes. Read more…

Humorous Ad Paints an Accurate Picture of Smartphone Photo Culture

If you’ve been to a play or other event put on by your child’s elementary school recently, you might have experienced something similar to what the Nokia ad above depicts. Meant to tout the prowess of the Lumia 1020, it does a better job at showing just how close we’ve gotten to ridiculous when it comes to smartphone photography. Read more…

Ad Campaign Uses Powerful Photographs to Explain that Facebook Likes Don’t Help

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When they were tasked with putting together a powerful advertising campaign for Crisis Relief Singapore, ad agency Publicis Singapore mixed heart-wrenching photos with a hard-to-swallow tagline to create something quite moving. Read more…