Sigma shook up the camera world back in April by announcing its new 18-35mm f/1.8 DC HSM lens -- the world's first zoom lens with a fixed maximum aperture of f/1.8. It turns out the revolutionary lens will have a revolutionary price tag as well: the company announced today that the lens will cost just $799.
Wow. The rumor of a new Sigma 18-35mm f/1.8 lens we shared earlier today has just been confirmed by Sigma. The company has just officially announced the lens, which is the world's first lens that offers a fixed f/1.8 aperture throughout its zoom range. That's a pretty big deal.
Update: Sigma has officially announced the lens!
Could an f/1.8 fixed aperture appear inside an 18-35mm zoom lens? That's what photographers on the web are now debating after the emergence of a pair of photos that appear to show a not-yet-announced Sigma 18-35mm f/1.8 lens.