Adobe Acquires Stock Photo Service Fotolia for $800 Million in Cold Hard Cash

adobefot

Adobe has acquired stock photo giant Fotolia to add a serious stock photography and video marketplace to the Creative Cloud. The price it paid is roughly $800 million in cash.

Adobe says that after Fotolia is integrated into the Creative Cloud users will be able to purchase over 34 million images and videos, “simplifying and accelerating the design process.” At the same time, the Fotolia service will continue to run as a standalone service.

Just two years ago, Adobe purchased Behance for roughly $150 million in cash and stock.

Adobe also revealed that its Creative Cloud has been growing at an impressive clip — it now boasts 3.4 million subscribers, up from 2.8 million just last quarter (a 600,000+ jump).

Discussion