Stop Hiding: Show YOU and You Won’t be ‘Just Another Photographer with Pretty Images’


In the world of photography, we typically hide behind our cameras and our images. Many of us are shy and would prefer to stay behind the camera, not in front of it. And then that starts to extend into our online brand as well.

I can relate. I’ve done this for a long time. But I recently had a meeting that changed everything.

The meeting was with a huge, global ad agency and its top art director. I won’t say his name but this guy is at the top of the top. He’s the type of guy that sees the best photography in the world on a daily basis. It takes a lot to impress a guy like this.

From Voices of Haiti. The sign reads "The Earth Can Shake But Haiti Remains In My Heart."

From Voices of Haiti. The sign reads “The Earth Can Shake But Haiti Remains In My Heart.”

So I walk in at the end of work day and I can tell he’s already wiped out and is secretly wishing that I would leave. Again, I’m just one of hundreds of photographers he talks to a year. Nothing special at all. But he sits down anyway and we start doing the traditional portfolio review.

As he’s flipping through my portfolio, I could see the words on his face. “Yeah, yeah, yeah, nice lighting, nice retouching but big deal. I see this every day.” It was obvious. He just wasn’t impressed.

So at that point, I could have easily followed the usual script, wrapped it up, shaken his hand and went on my defeated way.

But I decided to gamble and show him who I really am.

From Voices of Reconciliation. Anasta Kasieri (Pictured right), 45, survived the genocide by hiding in a banana tree while his entire family was chased by a mob into the lake (pictured here) and drowned. Jean Claude Nshizirungu (pictured left), 29, is the son of the leader of that mob. Although the father fled the country in fear, Jean Claude begged Anasta for forgiveness during the Gacaca trial, and Anasta, out of his Christian faith, forgave them all. The sign reads "Forgiveness releases fear."

From Voices of Reconciliation. Anasta Kasieri (right) pictured with Jean Claude Nshizirungu (left), the son of the leader of a mob that drowned Anasta’s family in the lake behind them. Although the father fled the country in fear, Jean Claude begged Anasta for forgiveness during the Gacaca trial, and Anasta, out of his Christian faith, forgave them all. The sign reads “Forgiveness releases fear.”

I said, “I know you’re busy but can I show you some other stuff?” Thankfully he agreed.

So I sat down and spent another 30 minutes walking him through my other work. The work that I’m more passionate about. I showed him my “Voices of Haiti” project. Then I showed him my “Voices of Reconciliation” project. Then I showed him a few of my crazy art videos. Then at the end I told him all about Help-Portrait and how we (the photography community) were making a difference across the world with our cameras.

At the end of this second presentation, I could tell that he was genuinely moved and even a tad shocked. He was so moved that he walked out of the room and brought back in some of his co-workers. He said “This is Jeremy Cowart. He’s an idea guy. He thinks like an art director and he’s not just another photographer with pretty images. I want to work with him.”


My nice images are just nice images. But my mind, my heart and my ideas are another force altogether that are infinitely more powerful than a pretty portfolio.

That line of thinking changed everything for me… my work, my brand, my website…

Are you hiding behind your portfolio? Are you afraid to show who you really are?

I’ve learned over time that it’s far more rewarding to put yourself out there and show yourself, your heart, and your ideas.

Show YOU. Come out from behind that camera.

About the author: Jeremy is a Celebrity Photographer, Entrepreneur and a Humanitarian. He founded a global photography movement called Help-Portrait and recently launched an iPhone App/Social Network called OKDOTHIS. His goal in life is to use his platform, ideas and creativity to inspire and help others in need. You follow him and see more of his work on his website, Twitter, Facebook, Google+, Instagram and OKDOTHIS. This article was originally published here.

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  • Rob Hall

    Excellent article, it’s funny how so many photographers choose to hind behind, when you should be letting your personality shine.

  • Amando Filipe

    This applies to everything, not just photography.

  • Muhammad Malik

    I love taking photos of other people, I’m also a narcissist lol My selfies are epic!

  • OtterMatt

    Love this article, love those photos and the stories behind them, and I even love that app, too. I just wish it was easier to use photos from my DSLR instead of my phone for it. But I digress…

    I’m still searching for my first real photo project, but I’m eagerly hoping to have images that tell a story like these do.

  • Sarah Elizabeth Murphy

    I was excited to read this article, and then astounded to realize it was Jeremy Cowart halfway through. I have been a Help-Portrait leader in years past, and it is a wonderful experience. I also headed an art auction for Haiti relief multiple years running. Thanks for all that you do Jeremy, it’s greatly appreciated.

  • Ivan Corona

    Blah blah. Funny how this guy is a self-labeled humanitarian and inventor. He stopped being about photography years ago. It’s all about his him and his face now. It’s like… Just shut up and take some photos. Be known for your new awesome work, not your talks and blog posts.

  • Ivan Corona

    How’d u miss that it was Jeremy, with his headshot at the top of the article?

  • Dan

    My benign comment got deleted lol

  • Steve Zimmerman

    Did you mean to post on this site/article? If so, then please take a moment to look around his web site, posts, etc. He’s a talented, hard-working individual that is sharing his work, like so many others, in as many ways as social media allows. Most of the work above is very recent, and he engages in new shoots all the time. His most recent work, besides strictly photo shoots, was sharing a walk-through of the photo equipment he uses. So, again, I ask, did you mean to post here? Because it sure doesn’t apply to Jeremy. I have zero affiliation with him, just follow him on Facebook and know a friend who helped out on his charity project. But following his photo work is exhausting.

  • Matias Gonua

    The great ones express their “personality” through their craft.

  • AsiaNewsWeekly

    So true.