“Food culture today is spread as much by visuals as it is by word of mouth or written reviews,” said David Sax, whose recent book, “The Tastemakers,” takes an incisive look at the power of food trends. “It’s become a visual medium. We’re eating with our eyes first.”
Besides a powerful research tool, digital food photography is a cheap marketing tool as well. A snapshot of a new dish uploaded last night can cause a bump in reservations this afternoon. Chefs who serve camera-ready plates find their dining rooms full of volunteer publicists, who work for free and leave money on the table when they go home.
Your Eyes Are Happier Than Your Stomach —NY Times
Shared on Jul 09, 2014