Kodak was a technical treasure-chest, but the problems that it faced were more marketing than technical, and had less to do with the product(s) than they did with the role that the products played in the customers’ lives. Kodak lacked the ability to either interpret those roles or articulate them in a way that could drive innovations with a higher probability of adoption.
It undoubtedly did not help that Kodak attempted to reduce the risks it was under in the imaging business by diversifying (and dispersing scarce resources and top management attention) into such unfamiliar businesses as pharmaceuticals [with its purchase of Sterling Pharmaceuticals], which further blurred the vision of what the firm stood for and what it aspired to achieve.
There Are No ‘Kodak Moments’ —Forbes
Shared on Jul 04, 2014