Profit is like heroin to companies. Fuji camera division executives are probably looking at Sony raking in the bucks with the A7 series and it’s gnawing at their intestines like a hungry hyena. However, they’d be shooting themselves in the foot to make an interchangeable-lens camera with a 24x36mm sensor now. No, scratch that: they’d be shooting themselves in the head*.
We’ve all heard that Sony wants to break the Canikon duopoly and become a major cameramaker. Sadly, it will fail at that goal.
Fujifilm Gets It and Sony Doesn’t —The Online Photographer
Shared on Jun 30, 2014