recently asked a photographer how she came up with her pricing. She said, “Well… I researched my competition and found that they had similar services, so I charged what they were charging.”
Does that sound familiar? Or worse, do you know people who charge less to “undercut” the competition or “get more business?
Here’s the problem with using “me-too” pricing: You’re signaling to your potential clients that you’re the same as everyone else. Why would they choose you when they can always find someone else charging $10 less?
Shared on Jun 24, 2014